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Monetization Strategy

4 Successful Subscription-Based Businesses By Female Founders

Subscription-based business models have become the norm in the last decade, with the sector having grown by a whopping 435%, according to the Subscription Economy Index. Given that the average consumer spends $133 per month on subscriptions, people are willing to pay for value-adding products and services repeatedly. And with steady year-after-year growth in the creation of women-led businesses, it’s no surprise that female entrepreneurs have been making a splash in subscriptions.

How-to

Why Self-Care is Crucial for Entrepreneur Success: A Guide to Prioritizing Yourself

Without taking self-care entrepreneurs can easily burn out, especially in the initial days of their journey. In this article, Gitanjali shares her experiences with entrepreneurship, struggling with work-life balance, and what she has learned in the process.

Communication

Why Small Talk is THE Tool for You as an Introvert Female Founder

Small talk is a form of conversation deeply associated with extroverted people who never have to spend a minute thinking about a topic worth opening your mouth about. Based on her personal expereince Sarah developed a method to help intraverted women to get along small talk, comprising all difficulties they have to face.

Leadership

How Can You Combat Stereotypes and Achieve a Balanced Leadership Style?

Leaders bear the heavy responsibilities that come with their role. Unfortunately, women also have to take on the weight of stereotypes associated with female leaders. Leadership can be tricky, but you don’t have to follow these gender expectations to excel in your role.

Marketing

6 Steps to Owning Your Niche

Think of a bag. When you own it, you feel secure knowing that it’s yours and that you can utilise it in a way that feels best for you. You have the confidence to know it’s not borrowed, stolen or rented. You must still be careful with it, but it’s not a worry.
It’s the same when it comes to your business niche. Ownership prevents us from fearing a saturated market.

Mindset

Why Embracing Your Authenticity is the Key to Success

Showing up authentically is when you excel in your natural strengths, you don’t worry about what other people think of you and you feel connected to the real version of you at your very core. Authenticity is a buzzword at the moment and one that means different things to different people. As a female founder if we want our business to stand out then authenticity is key.

Branding

Brand Identity Guide: 5 Steps to Pick the Right Colour

You’re short on budget, time, or experience, but you’ve decided to start a new start-up that requires creating a brand identity? You’re probably wondering how you’re supposed to pick the colors representing your brand through the logo, website, advertisement and why it even matters.

Well, colors influence people’s feelings about a brand. In fact, colors have a strong emotional impact on individuals, and these feelings influence how society behaves as consumers.

Marketing

Why TikTok is a Great Marketing Tool for Your Business

What is TikTok? How does the TikTok algorithm work? What TikTok hashtag to use? What TikTok song to use? What is the TikTok Creator Fund? In this article, we will answer all of your questions. We will also tell you why setting up a TikTok account might be the right move for your business. We have some tips on how to start as a new TikTok influencer. Don’t worry, you will quickly find your feet!

data photograph of a woman looking at her tablet

Legal

5 Answers to Get Started with Data Protection in Your Company

„I get so many headaches even thinking about data protection“, „It is so important but I need more time and it is not a priority at all right now.“ Sounds familiar? Most business owners I talk to give me the same answers when it comes to data protection. It is easier than you think to follow the General Data Protection Regulation (GDPR).

Motivation

How to make New Year’s Resolutions you can actually keep

Especially with the difficulties we have experienced in 2021, the hopes we have for 2022 are even bigger and more special. We do not want to force you to make resolutions but if you are looking to set new goals this December, follow this article to learn some helpful tips on how to make New Year’s resolutions that you can keep.