Online Magazine

Communication

Why Small Talk is THE Tool for You as an Introvert Female Founder

Small talk is a form of conversation deeply associated with extroverted people who never have to spend a minute thinking about a topic worth opening your mouth about. Snippets and questions come to them naturally. A trait to envy? For those introverts among us, we feel ambivalent about that talent. On the one hand, we might envy the lightheartedness to enter a talk with a stranger. On the other hand, we loathe having the superficial weather-kind-of-talks.

Leadership

How Can You Combat Stereotypes and Achieve a Balanced Leadership Style?

Leaders bear the heavy responsibilities that come with their role. Unfortunately, women also have to take on the weight of stereotypes associated with female leaders. Leadership can be tricky, but you don’t have to follow these gender expectations to excel in your role.

Beauty & Cosmetics

Beauty Startup – Exploring the Healing Powers of Natural Cosmetics by Michelle Beaudette

Having a passion in life is what makes it meaningful. We are lucky to live in a world where many share a passion for natural, sustainable life. Indeed, empathy and love for the inner and outer world are what it takes to build a successful beauty startup. For this article, we interviewed Michelle Beaudette, Founder, and CEO of Kaolin Beauty. Michelle grew up on a small farm, where she learned about the importance of environmental preservation and sustainability.

Marketing

6 Steps to Owning Your Niche

Think of a bag. When you own it, you feel secure knowing that it’s yours and that you can utilise it in a way that feels best for you. You have the confidence to know it’s not borrowed, stolen or rented. You must still be careful with it, but it’s not a worry.
It’s the same when it comes to your business niche. Ownership prevents us from fearing a saturated market.

Mindset

Why Embracing Your Authenticity is the Key to Success

Showing up authentically is when you excel in your natural strengths, you don’t worry about what other people think of you and you feel connected to the real version of you at your very core. Authenticity is a buzzword at the moment and one that means different things to different people. As a female founder if we want our business to stand out then authenticity is key.

Branding

Brand Identity Guide: 5 Steps to Pick the Right Colour

You’re short on budget, time, or experience, but you’ve decided to start a new start-up that requires creating a brand identity? You’re probably wondering how you’re supposed to pick the colors representing your brand through the logo, website, advertisement and why it even matters.

Well, colors influence people’s feelings about a brand. In fact, colors have a strong emotional impact on individuals, and these feelings influence how society behaves as consumers.

SafeUP woman riding a Lime bike down the streets. Behind her, there are several SafeUP location logos.

Femtech

Helping Women Feel Safe: Neta Schreiber, Founder of SafeUP

Holding keys between fingers, carrying pepper spray, sharing live locations – most, if not all, women share the feeling of unsafety when they walk alone at night. The systemic failure to address this issue has left women to their own devices, pushing innovators to come up with their own solutions. Neta Schreiber founded SafeUP in November 2019. The app strives to prevent cases of sexual harassment and assault against women by creating a community-driven safety network and a guardian system.

Featured Members

Business woman in Iran: Pardis Rostamzadeh

Building a business from scratch in a country that has been exhausted by sanctions for over 40 years is already an outstanding achievement. Being a woman in an extremely patriarchal society and founding a successful company in a male-dominated field – is beyond any regular praise. In this article, Pardis Rostamzadeh will give us an insight into how it is like to be a female entrepreneur in modern Iran.

Fashion

Innovation in Fashion: Emma Vollrath, Founder of Emma Lou The Label

For this article, we interviewed Emma Vollrath, founder of Emma Lou. Drawing inspiration from fashion shows circa the 1970s and 1990s, the label is all about flattering, newfangled design. With a mission of disrupting the activewear space, Emma Lou is a combination of innovation and fashion to create something women will look forward to slipping on.

Marketing

Why TikTok is a Great Marketing Tool for Your Business

What is TikTok? How does the TikTok algorithm work? What TikTok hashtag to use? What TikTok song to use? What is the TikTok Creator Fund? In this article, we will answer all of your questions. We will also tell you why setting up a TikTok account might be the right move for your business. We have some tips on how to start as a new TikTok influencer. Don’t worry, you will quickly find your feet!

Featured Members

Supporting African Entrepreneurs: Eunice Nyandat, Founder of MBM Africa

Entrepreneurship isn’t always an easy path. You will face many challenges and obstacles along the way. Especially for minority founders, not having access to a wide network and/or resources can be a problem. In this continuously growing world of entrepreneurship, MBM Africa aims to bridge this gap.

data photograph of a woman looking at her tablet

Legal

5 Answers to Get Started with Data Protection in Your Company

„I get so many headaches even thinking about data protection“, „It is so important but I need more time and it is not a priority at all right now.“ Sounds familiar? Most business owners I talk to give me the same answers when it comes to data protection. It is easier than you think to follow the General Data Protection Regulation (GDPR).