Beauty Startup - Exploring the Healing Powers of Natural Cosmetics by Michelle Beaudette
Having a passion in life is what makes it meaningful. We are lucky to live in a world where many share a passion for natural, sustainable life. Indeed, empathy and love for the inner and outer world are what it takes to build a successful beauty startup.
For this article, we interviewed Michelle Beaudette, Founder, and CEO of Kaolin Beauty. Michelle grew up on a small farm, where she learned about the importance of environmental preservation and sustainability. She shares a passion for a natural way of living as an environmental activist. She infuses each makeup product with herbs that are grown using regenerative, soil-conscious practices. Moreover, it is the seed paper, which people can plant, that empowers customers to embody a life of self-sufficiency. Michelle’s identity as a farmer and environmental activist is woven into the pillars that make the brand truly unique.
The goal of this beauty startup is to create beautiful makeup and self-care products that are healing for both your skin and soul.
But empathy toward our world and environment is not all that Michelle has put her mind and soul into. Her beauty startup Kaolin Beauty has a prominent focus on self-care. QR codes on their labels link the products to different healing rituals and meditations. Monthly Self-Care Nights and weekly Face Mask Fridays reflect the company’s heart-centered approach. They help supplement the spiritual and emotional well-being of our community.