Supporting African Entrepreneurs: Eunice Nyandat, Founder of MBM Africa

Supporting African Entrepreneurs: Eunice Nyandat, Founder of MBM Africa

Entrepreneurship isn’t an easy path – there are many challenges and obstacles that you might face along the way. Especially for minority founders, not having access to a wide network and/or resources can be a huge issue. In this continuously growing world of entrepreneurship, MBM Africa aims to bridge this gap.

For this article, we interviewed Eunice Nyandat, the Founder and CEO of MBM Africa. Based in Boston Mass and Nairobi, Kenya, MBM Africa Global aims to aid African founders in commercialising their ideas. They provide access to Technology, knowledge, and Networks to increase the financial security of the black and brown families to thrive and not just survive.

We support African entrepreneurs across the globe to innovate, systemize, reach new markets and grow.

Eunice’s first taste of entrepreneurship was as a product manager of Managed Cyber Security Multi-Faceted Product offerings in the US. She went on and became a co-founder of a lifestyle management company in Atlanta, GA.

In her free time, she travels and pursues her many passions – for now, she is mentoring startups and women entrepreneurs at the United Nation Foundation, Capacity Zurich, Select USA, FounderVine, VC4A, iHUB, Kamilimu, Founders Institute, Represented Foundation in New York, Nelson Mandela University, and Tentmaker-Ghana.

She is consistently mentoring women in entrepreneurship, STEM, AI, Software Development, Cyber Security, Data Science & more. In September 2020, she ran a Women Accelerator program, a six-week virtual program with FoundersBoost.

entrepreneurship - photograph of two people working in front of a computer

Before you founded MBM, you also founded The Errand Managers, a lifestyle management company in Atlanta. What were the main differences between your experiences in setting up / working for the two companies?

The Errand Managers was my first company and I had no clue what entrepreneurship was about, however I had one idea: I knew I was able to solve a problem for busy, professional mums. With my second company, I had more experience with setting up a business. I had learnt how to discover and develop my customer base; I knew all about market research and solving a problem that people were willing to pay for. So the differences between the two companies were the levels of experience and knowledge that I had.

What is the main mission of MBM? What do you prioritise when thinking about growing your company?

It is a challenge for minority founders to get access to resources, networks and knowledge. Our Mission is to educate founders and surround them with all the resources necessary to grow their business, reducing the time it takes to develop an MVP, go to market and gain a first-mover advantage. One main goal is to help our founders with governance and systems for their startups.

entrepreneurship logo: the text 'MBM mybizmarketer' against a white background.

What do you look for when considering new clients for MBM?

MBM clients are black or brown and based in Africa, America, Asia or Europe. They can be found participating in events about starting up, in universities, APP development communities as well as other incubators and accelerators.

It is a challenge for minority founders to get access to resources, networks and knowledge.

How is the African startup scene different from the US?

The only difference is access. The ecosystem has come a long way, with over 600 hubs, from Makerspace, Labs, incubators and accelerators to co-working spaces. They all do their very best to support startups with education from bootcamps to funding, however they are limited by the fact that the funding is mostly dependent on donations from entities like the World Bank, USAID, International Governments like Finland, Germany, Norway or Sweden.

You have been mentoring women in entrepreneurship, STEM, and AI, among other things. What is the most important thing that you want your mentees to know?

I want them to know more about the role women will play in the development of products and services of the future. How will these products or services include or impact women?

We will continue to be excluded in the conversation if we do not step up and be a part of it. If you have been paying attention to the conversation in the Women of colour in AI, then I rest my case. I understand that STEM studies are marketed in a way that makes them appear out of the realm of the woman’s world. We just have to go in there and make it our world, too.

My advice: most of us suffer from imposter syndrome. Recognise it, know you are not alone, and you can overcome it. Study and keep up the tech space you want to specialise in. Join groups on Facebook, Reddit and others to keep up with the space. Get certified whenever possible; not for you, but for the employers that need them. Attend conferences every chance you get to learn and network. The network you build is going to be as important as your knowledge in space. Diversify your knowledge, (e.g. if you work in Cyber Security, the aspect of security to Pen Test and Forensic by adding coding) and open yourself up to other job markets.

Keep reading and showing up – not for others, but for yourself!

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What is the most valuable advice that you have been told?

In this day and age of mindless social consumption, it’s easy to waste time on things that add no value to our lives. The best advice I’ve ever received is to read a book a week, to do some mindful exercises daily, and – this might sound a bit cliché – healthy eating. All these lead to a healthy mind, body and soul for a better you and better business too.

What is your experience with the Female Founder Space online academy? Which courses did you take?

Amazing content and courses. Female founders have a wealth of knowledge to get you started. Whatever you’re stuck on, there is something there to help you. The site is beautifully laid out and easy to navigate, and the best part is the community.

I am in the process of taking the following courses:

  1. Nail your Entrepreneurial Finance
  2. Lead Like A Female Founder
  3. Make a Change with Your Social Business
  4. Tell a Story that Sticks

How can women in entrepreneurship support each other?

Women are great at supporting each other in many other ways. For example, they are good at listening, giving feedback and helping women in need. But when it comes to business, it sometimes feels like we are competing with each other.

The one way we can support each other is by doing what we already do naturally: listen, give feedback and support each other. The mastermind groups that women step up in non-competing industries to solve each others’ problems could be a solution to what ails our business. The old boys’ networks work similarly, in their private clubs, on the golf courses or having a beer together.

Read a book a week, do some mindful exercises daily, and eat healthy

Have you had any mentors that have helped you in your path to entrepreneurship?

Yes, mentors are super important as they see your blindspots when you can’t. They call you out on things you may be misguided doing that could harm your business or your brand. We value the role of Mentors at MBM and are on a constant lookout for mentors to support our founders.

What tips would you give to a young woman who wants to become an entrepreneur, but doesn’t know what steps to take?

I get excited when women think about becoming an entrepreneur at a young age, because then they have the energy and the runway to learn to fail, start over, and succeed many times in their lifetime. Here are my tips:

  1. Is entrepreneurship a passion interest or a financial interest? The energy you put is different, depending on which kind of interest it is. You’re more likely to stay in the course if it’s a passion business, especially when things aren’t going as planned.
  2. What do you know about entrepreneurship and who do you know? Lean into that business network and get as much information about starting a business in your area as possible.
  3. What problem are you solving and how big is the market?

What was the most rewarding moment since you became an entrepreneur?

Nurturing founders from ideas to their first customers and hearing the excitement in their voices and starting to actualise their dreams.

What are your plans for MBM, and your future more generally?

We have been testing out our concept from July 2019 to 2021, and want to launch the MVP in early 2022.

  1. The general Entrepreneurship Academy will be available in January 2022.
  2. The first cohort for the Ideation program is scheduled for March 2022 and the Product Cohort for June 2022.
  3. We are looking to partner with solution providers who can help accelerate the entrepreneurs globally.

Article by Ayna Li Taira

To find out more about Eunice and her work, you can follow her on Twitter @EuniceNyandat @Mybizmarketer @SWWENairobi @FounderBoostKE. If you want to know more about MBM Africa and their mission, check out their website. For more inspiring stories, check our Online Magazine out and let us know your thoughts. Become a member of our female entrepreneurs’ community and academy and try it for 7 days for free.

 

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6 Steps to Owning Your Niche

Think of a bag. When you own it, you feel secure knowing that it’s yours and that you can utilise it in a way that feels best for you. You have the confidence to know it’s not borrowed, stolen or rented. You must still be careful with it, but it’s not a worry.
It’s the same when it comes to your business niche. Ownership prevents us from fearing a saturated market.

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