You founded your label in November 2019; how was your business affected by the pandemic?
When I launched my first workout set, I had a different name and aesthetic for the company, and most of my customers were friends and family. During the pandemic, when everybody was on their phones looking for things to do and to buy, I started getting into influencer marketing and changed my brand.
I ended up releasing the Toby set and that was the piece that people knew. I got lucky that I was one of those businesses that did really well during the pandemic – I was able to connect with people because everybody was at home and I could talk directly to my customers through Instagram lives. There were some supply chain issues, which delayed everything by at least three months, but other than that it was okay.
My whole business changed during that time and I’m grateful it did, because if I didn’t go through those necessary changes that happened to me during COVID then I probably would’ve still had the same aesthetic I wasn’t really into. My whole demographic changed, and that’s what helped me push my product out to more people.
Responses