Brand Identity Guide: 5 Steps to Pick the Right Colour

Brand Identity - Female Founder choosing the right colors

You’re short on budget, time, or experience, but you’ve decided to start a new start-up that requires creating a brand identity? You’re probably wondering how you’re supposed to pick the colors representing your brand through the logo, website, advertisement and why it even matters.

Well, colors influence people’s feelings about a brand. In fact, colors have a strong emotional impact on individuals, and these feelings influence how society behaves as consumers. Additionally, by utilizing the same colors throughout all of your commercial operations, you reinforce your brand’s relationship with those colors and, as a result, increase overall brand recognition.

Below you will find easy-to-implement guidelines on selecting the right color for your brand identity.

Step 1: Choosing the feeling that your brand identity conveys

When creating a brand identity for your company, it’s critical to understand how people interpret color. It’s time to ask yourself, “What feeling do I want my brand to convey?” The use of colors can assist individuals in determining what is essential.

Brand Identity - Choosing colours for your startup

The color’s perceived suitability determines the link between brands and the color for the specific brand. So, while selecting a brand color for your brand identity, ask yourself, “Does the brand color suit what I’m selling?”

As you may have guessed, to build a sustainable brand, content marketers must first grasp their company’s positioning, personality, and the emotions the brand should awaken in the consumer when selecting colors for its brand identity.

Step 2: Understand the meaning of colors

Represents passion, excitement, and rage. It can denote significance and compel attention.
Represents fun, vigour, and friendliness. It is also energizing.
Suggests stability, wealth, development, and a sense of connectedness to nature.
Conveys enthusiasm, youth, and optimism, yet it may also appear attention-grabbing or inexpensive.
Represents femininity, youth, and innocence. It varies from contemporary to opulent.
Brand Identity - Photo example with the orange
Brand Identity - Photo example with the plate
Implies purity, morality, health, and simplicity. It can range from low-cost to high-end.
Elicits a strong, intelligent, edgy, rich, and contemporary sense.
Represents neutrality. It might have a dull, classic, thoughtful, secretive, or mature appearance.
Blue – creates a feeling of trustworthiness and security. It also has calming features.
Produces a rough, earthy, vintage look or feel.
Represents monarchy, inventiveness, and wealth.

Keep in mind that colors are subjective and can be received differently by people, depending on their experiences.

Learn how to build a startup brand

Your brand sets you apart from competitors, promotes recognition, and represents your promise to your customers. To help you build your brand, we've created an online course with a five-step plan to set up and develop your startup brand and understand how to maintain your brand in the age of social media!

Step 3: Define your own color palette for your brand identity.

Brand Identity - Photo example notebook with color palette

When building a color scheme for your brand identity, a color palette may come in handy. It can help you in defining your brand’s color base, accent, and neutral. Color schemes can have between 1-and 4 colors.

The base color should reflect your brand’s most dominating feature and also appeal to the target demographic you’re trying to attract.

After your base color, your accent color will be the one you utilize the most. Besides suiting brand personality traits, accent color must be visually appealing in connection with the base color.

The next step is to choose a neutral color for your brand identity. It must not grasp the attention and is treated more as a background color.

Canva provides a wide range of free color palettes that you might get inspiration from. Link to the page here.

Step 4: Use online tools to designe your brand identity kit, logo & co.

When you’re short on budget, time, or experience, it will be good to use online tools that can assist you with the process.

Canva is a very reliable and intuitive tool to do so. It provides you with necessary information about color pallets, and meanings offer color palette generators, helps design the logo and supports you in further steps of developing your brand identity.

Step 5: Integrate your brand identity in your online and offline presence.

Brand Identity - Pantone color

Adopting the right colors for your brand identity based on your marketing purposes can be the distinction between your brand standing out or blending into the crowd. This is why color psychology is so critical in marketing since it may help you depict your brand in the manner you desire. You can make your audience see what you want them to see and view how you want to be remembered by carefully using colors in your marketing activities.

Now you have basic knowledge of how to pick the right color for your brand identity. Implement what you’ve learned and build a meaningful brand identity.

If you enjoyed reading this article, please check out our online magazine to find more empowering and motivational articles. Discover our Online Academy & Community Membership and try it for 7 days for free.

Related Articles

How to Prevent Burnout And Take Care of Yourself As An Entrepreneur? Power Talk & Network with Gitanjali More

Unlock the secrets to preventing burnout and nurturing your well-being as an entrepreneur with exclusive insights from our online meeting with Gitanjali More. In this engaging event, Gitanjali, a renowned entrepreneur and wellness advocate, shares invaluable strategies to prioritize self-care while juggling the demands of running a business. Gain practical tips, personalized routines, and effective stress management techniques tailored specifically for entrepreneurs. Join us as we delve into the world of work-life balance and discover how to thrive both personally and professionally. Don't miss this opportunity to revolutionize your approach to entrepreneurship and embrace a healthier, more fulfilling journey!

This content is for Membership - Billed Annually, Membership - Billed Monthly, and Membership - Community Only members only.
Log In Register

Marketing Automation for Your Business Growth with Sarah Seyr

This speech is about marketing automation and how to build an effective marketing strategy. The speaker highlights the importance of having a business case in place to justify the budget for buying traffic, as well as the need to continuously provide value to customers at each step of the sales funnel. The talk also emphasizes the need for human involvement in the marketing process, in order to effectively track and plan marketing activities.

This content is for Membership - Billed Annually, Membership - Billed Monthly, and Membership - Community Only members only.
Log In Register

6 Steps to Owning Your Niche

Think of a bag. When you own it, you feel secure knowing that it’s yours and that you can utilise it in a way that feels best for you. You have the confidence to know it’s not borrowed, stolen or rented. You must still be careful with it, but it’s not a worry.
It’s the same when it comes to your business niche. Ownership prevents us from fearing a saturated market.

5 Elements of Courageous Conscious Leadership by Violetta Pleshakova

In this talk the speaker discusses leadership and the qualities that make a successful leader, such as courage and mindfulness. Courageous conscious leadership is defined as a way of showing up that is driven by higher purpose and that cares holistically for everyone involved. Violetta emphasizes the importance of living with purpose and aligning one's values with one's behaviors. She advises entrepreneurs to prioritize their message and purpose rather than rushing to achieve success.

This content is for Membership - Billed Annually, Membership - Billed Monthly, and Membership - Community Only members only.
Log In Register


Sign up for our newsletter and get 10% off.

Please Check Your Email

We are very excited for you to join!  To complete your subscription and receive your discount code, please, confirm your email. Don’t forget to check your spam, just in case.