Storytelling in Branding & Sales

Telling stories and your story is one of the best brand awareness pieces you can do. People approach me, sometimes half a year after they met me the first time, and the thing they can remember about me is me sitting in my little red car at the red traffic light. That’s it, and they somehow know that I left that situation. So that’s how I stuck in their mind. This little virus I just showed you: that’s what people can remember. They think, “Oh, she’s different. She’s doing different things. She’s unusual.” So I just use it everywhere.

Like, I don’t tell people that I’m just a storyteller that uses sales psychology. I’m saying the outcome. I’m reaching people’s heart, brain, and purse. There’s a little story, even in my tech life, you can use it everywhere. Just think about the outcome you want for your customer and bring it. People are not interested, how you do it. They just want it to be done.

It is a great way to address objections because you will find objections all over the place when it comes down to selling. A great way to address objections is [to] share a story with one of your clients. And the story needs to be true. That’s very, very important. Don’t share made-up stories. People feel it. People have a sense for it, that you are not honest. But for example, I’m sharing a story of a young mother with two young children and with my techniques, with the story marketing academy, she was able to build a successful online business, even with two small kids. And she’s telling that story herself. So, go to your happy customers, ask them if they share their story, and that you can use it. And that’s what I’m doing very often. Because then they don’t have to believe me. Then they can believe someone else. Who shares her or his story.