At what point of your life you realized that you want to create your own company - a business school?
WAVE Odessa Business School
provides modern learning process, creative educational atmosphere, experts with practical knowledge and business network.
What key aspects do you think are essential to establish your business in the first place?
In my opinion, your idea is only 1% of success. 99% are opportunities, investments, communications, and work. Moreover, according to statistics, only 5 percent of startups survive in five years, and I am not surprised, frankly. Many founders reach the process of burning out and give up on implementing an idea. Also, the first 4-5 years of company’s functioning is fundamental period when you need to give all your energy and zest to.
How seriously have you been taken in a Ukrainian business world as a female entrepreneur before and now? Have things changed?
What is the main difficulty in creating your own business school in Ukraine?
What three things motivate you the most?
How do you balance work and family life?
It’s highly difficult to give 100% of my attention to manage a company while raising two small children. I used to think that it was perfectly possible to bring up children with the help of nannies or grandparents. Now my brain can concentrate on work only when I’m sure about the wellbeing of my children. It may be a revelation for many women starting a business. However, I am incredibly lucky, as I have a very smart and reliable executive director by my side. I am not afraid to delegate most of the business processes to him. What I can assure is that I treat my business as a third child. I love it and care in every way about its success and development.
What piece of advice would you give to aspiring female entrepreneurs or women who consider starting a business?
Firstly, aspiring businesswomen should learn how to create an effective business model. They need to be able to sell their products and have an excellent understanding of marketing to promote it. Secondly, they must have a clear and balanced business plan to implement their ideas. Thirdly, they need to get a partner and a reliable team. Sometimes a partner is even closer than a friend. This person should be with you both in sickness and in health, which is very difficult in our time, where everyone wants immediate results.