Transcript
The first question that you need to answer is whether you want to produce video content at all, if this is something that really appeals to you, YouTube might be the place to be in that place to go. Since at least in Germany and overall in Europe, this is the most daily use social media platform of all times. So if you decided to create videos, keep in mind that each hue is a professional video platform, which means that you would need semi-professional setup in the beginning. Don’t be scared by that. But the important thing is that you really want to attract your customers. You want to attract your target audience and just don’t spoil that by crappy videos. Although your product is good, the people will never know. So invest some time. I’m probably a little bit of money into the equipment and quality of your content on the videos that you produce on YouTube.
Keep in mind when it comes to YouTube. The thing that really sets it apart from a lot of many other social media channels is that YouTube is basically a huge storage and gym. So when people come to YouTube, they search for something very particular. Some of them come to YouTube just to have a little bit of fun, to consume some funny cats and dogs, content, but that’s not where to where you are at. What you want to do is actually help your audiences and sell your product in the end. So what’s you want to do to gain an audience on YouTube to help guide them, to your channel, into your content. You want to have a very thorough and proper research and what the people actually look for. What does your target audience look for when it goes to YouTube? What does it look for when it looks for a solution and the tools that can help you with that would be something like Google trends.
Or the Google keyword planner. So what you need to be successful on YouTube is definitely a very, very thorough search on key rates and the questions that people look for or enter into the storage when they come to YouTube, because it’s not only about the video it’s as search engine. That’s basically what it is when.
