Transcript
So after you’ve defined your target audiences, and you figured out what channels they prefer to use, what social media channels they’re on, there are still two important things to consider before you decide for one social media channel or another to build your presence on. The third thing would be you need to check whether the social media channel that you want to have your business account on contains all the necessary functions that you need. What does this mean? This means in first place, what do you want to do in the channel? What kind of content do you want to create for your audience? Do you want to engage your audience in any kind of group activities? So a group building function would be something very important to look for it on a social media channel. Do you want to have something like regular surveys or polls?
What kind of features do you want and expect from a social media channel? This is quite an important thing, and those are quite good questions that require an answer before you decide for one social media channel or another. The other thing that is actually what’s related to the functions of a social media channel is the question. What kind of resources do you have for content production and content distribution, which means like the first one, do you have enough time to regularly produce content for your target audiences on one channel or another? Do you have the money that might be required for ads or any different kinds of promotions on the social media channels? Or do you probably have the money for somebody to support you on that task? So before deciding on one channel or another, you need to answer the questions on what kind of functions do you expect from the channel and what kind of content you want to create and what kind of content you’re actually able to create, whether you have enough resources to distribute and to have the content produced that you’ve got in mind.
