Why Create a Landing Page

The landing page is literally a page on your website that pushes your audience towards the next step. That could mean signing up for a free course, or scheduling a call with someone from your team or even yourself, or even downloading an ebook or signing up for a newsletter. It’s like the next step that you want your audience to go towards. One thing that’s particularly important about landing pages is that if you run a paid campaign, so either a Facebook campaign or Google AdWords or something, you want to ask specific landing pages that correspond to that campaign. That basically had the same message as what your campaign is messaging, and that can really affect the performance of your ad spend. So that’s one thing I wanted to note as well about landing pages.

A home page introduces: who you are, what you do, your company or your business. Whereas a landing page aims to generate leads or customers for your business. So, they have two very different functions. One is very introductory, overview, and large scale. The other one is more directed at the next step. Like I mentioned before. Landing page is more like a targeted page with more specific content.

That landing page is super important. And how you build it out really depends on your sales strategy. Or rather what the next step is. For example, if you want to create a landing page to build out your mailing list, your offer could be something like join our newsletter or even download an ebook. So,you want to then talk about the benefits of either joining your mailing list or joining your ebook. Something that convinces people to give you their information. Your landing page is to drive more people to give you a call for a sales pitch. Maybe you prefer more in person kind of sales approach. Then, the landing page should include what kind of people will get out of the call. If you say your landing page is to direct people to buy a product, then you know your landing page should really highlight and outline the way your product is, the benefits and why people should sign up and give you their email addresses, and give you the contact details and all these things. So, that is why a landing page is important and powerful.