The landing page of Skyscanner has a directive slogan phrased as a question. This encourages consumers to their call to action and use their service to search. Intimate slogans and the use of personal pronouns such as: “Let’s take a trip together” and “Recommendations for you” engage the customer. The presence of beautiful images entices the prospect to all the amazing places they can visit. The page is easy to navigate, offering more than just flights, but also hotels and transport. Easy, obvious and hyperlinked headers are in blue, hence, standing out. Finally, there is a feedback tab in the corner that follows as you scroll down the page. This is a way of encouraging customers’ interaction with the page.
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