Transcript
Well, the growth hacking for social media, what does it mean as a train? Basically this means that there are certain things that you can apply to your content, production and distribution on social media and to your overall social media presence that will help you grow your community. And then in terrain grow your a number of customers and they conversion rate grow the number of sales in the end. So growth hacking means nothing else, but what kind of practical things can I apply to my social media channels? One by one, just to help me grow the community, grow the number of my leads and potential customers so I can sell to them.
So there all appear things that I consider it pretty important when it comes to growth hacking and social media, and that you can apply it to each and every channel. The theres thing is to catch you the time for your content production and the content distribution. This might sound kind of very like a very simple thing. Of course you would schedule the time to write a blog post or to record a video for Instagram or for YouTube. This is something very important because what I mean is that on the scheduling time for your own content production, but also scheduling time for your social media consumption, because when it comes to social media, you’ve got the choice. You can either be the consumery of all the people’s content, or you can be the producery whose content is them going to be consumed by your target audience.
And I assume that you want to be the lottery. So when it comes to social media, it’s extremely important to schedule your time because it’s so easy to get lost in all those posts and all those information that we’re being bombarded with when we are on Instagram or TikTok. So schedule time and produce content regularly. This is applicable to every social media channel, no matter which one it is just be there and put your content out there on a regular basis so that your customers and your target audience actually know that you have that. So then they can look forward to your knee post. The other thing, when it comes to social media, which you might not consider being a growth hacking tip, but that is actually quite a good one. Be patient, because Rome hasn’t been built overnight. And so you and your company will not gain 1 million customers overnight, just be patient with yourself, be patient with your audience and just keep going, keep producing content, try things out.
This is so important. Try things out to different target audiences, try out different content formats, try out video, try audio, or if you’re strong at it, just produce tax copy that helps your target audience. Solve the problems that creates value for them. Just see what rings best, do some experiments, and then continue constantly go on. Don’t stop be patient with each and every social media channel. And the last thing that I want to tell you, which has worked for so many companies, which is working for me and for everybody who engages on business activities and social media all over the world. This last thing is just engage in real life conversations on social media, revive the social in this media component. It’s not only about producing content and trying to push your target audiences towards your product. This is not how social media or for that reason content marketing on the home breaks.
You have to pull them in. And do you not only do that by grading compelling content that is really tailored to the needs of your audience. The other thing is, apart from the content, engaging into conversation, react to the comments or your target audiences, join groups where your target audiences might be like, for example, on Facebook or on LinkedIn, be a part of a Greek community. Be there where the people are, ask them questions or answer theirs, just be there and be social.
