Tell A Story

So a successful Personal Brand is one that honors who you are or your product. And I really think that that’s an important one to note how confidence can help drive success in the space of storytelling in your brands. Not leaning into the masses or trying to accept everybody in the world, meaning if you’re trying to be everything at once, you can’t be anything. So really owning who you are and being confident about it, knowing that everybody is different, everybody is unique and the importance of telling that story honestly and with intent.

My Personal Brand, Meryl Vedros differs but is quite similar to the Vedros Studio brand. Since I’m the founder of the studio, it became increasingly important for me to be honest in both spaces about who we are. So me personally, I love to travel and mental health is hugely important to me as is engaging with strangers in my journeys. Engaging with strangers in my journeys means interviewing people with my camera, talking to them and understanding who they are and their perspective on the world. Social engagements can also mean designing things that I can send out to people across the world and later end up using on the Vedros Studio brand for channels that follow up with people. 

One of ours is an online shop, christineandmeryl.com is our way of sending postcards out. And it’s been a great way to follow up with clients or leaving shops or places across the world. Another space in the Meryl Vedros personal brand is travel and my love of places. People have really seen that resonate into the Vedros studio brand because my journeys and self-portraits that I’ve done across the world have elevated our brand in a way that feels personal and it feels unique. On the other side of it is Vedros Studio and how we frame in that space. That’s our business’ brand and we’re really trying to create a through line between travel and cultural insights and how that relates into brand-building. Our being inspired by the world and not the internet is who we are as a brand in the design world. 

So when we’re promoting our brand in that space, it’s about sharing imagery of our travels and talking about what’s unique in the world and how that relates to design. It’s also about sharing insights that we find on mental health panels and information and statistics that help people understand what it is from a scientific perspective and not just one that you know, we’re trying to push our ideas onto somebody else. And the third in the Vedros Studio brand is sharing our work and our solutions that visually portray what we’re doing with clients across the world.