Transcript
This is a channel where you get a lot of opportunities, as opposed to, for example, Facebook or YouTube, let’s start with Facebook. The main difference between the both, which is not only the target audience and the age of the target audience there, the main difference is actually that on Instagram, you still have the opportunity and the possibility to gain traction and to grow your reach and visibility quite fast.
And the other thing that sets Instagram apart, for example, from YouTube, is that you still have the option of video. So Instagram is when it comes to functions. It’s a, basically a hybrid between Facebook and YouTube, because they already have the possibility of the classical posting of taxed and victorious. And then on the other hand, you’ve got the video format, which is actually quite cool. And you’ve gone that one and different variations, which would be like short videos in the feed, or probably some longer videos on ID TV, or even Instagram live. So what does make Instagram different for the other channels? And what point do opportunities do you have there to grow your audience, to reach out to them Instagram, as opposed to Facebook, YouTube, or a LinkedIn that we’ll cover later. It is perfect for brand building because as a channel, it evolved from something really easy, cheesy, not too professional, something very, very authentic.
On Instagram, you have the possibility to create a very strong personal brand or a gift, a very, authentic and approachable and light touch to your company’s brand. Use that experiment with that. If you haven’t found your authentic voice yet, if you’re still looking and still searching and planning, just try it out. And Instagram is basically the best platform to do that, to start an experiment and try things out because of the wide reach and because of the wide audience that you can target there, just try things out. The growth can be very fast, be there. If you’re talking to audiences there and don’t be afraid to experiment, you can only gain.
