Transcript
Facebook has become pretty difficult, throughout the last couple of years. The reason for that is that as you probably already know Facebook as a company changed their rules and their algorithms, thus putting a lot of obstacles into companies, ways to build visibility and to gain traction on the platform organically, which means without investing money into apps, though you really would have to invest some money from the beginning on if you’re just starting out on Facebook and you’ve got no following and no traction, Facebook does have some very cool features that can be used to engage with your target audience. One of them that I like a lot on that I actually use a lot and periphery when it comes to building and growing a company’s presence on Facebook is the community building function. So Facebook gives you the opportunity to create groups where you can invite your audience and engage with them in very different kinds of ways.
You can even create different kind of communities specialized on different topics. So when it comes to Facebook, though, a lot of aspirates agree that you don’t really know where the platform goes to you from now on, because it is really difficult to gain visibility and to gain, reach without having ads and investing money into it. Facebook is still there. And then again, those same aspirates agree that you know what, before you say no to Facebook, try out some functions like the community building function, for example, that are very useful and that give you the opportunity to really engage and communicate and interact with it audiences, and to gain feedback from them, ask them questions, just have a conversation, have a dialogue with them. So before you dismiss Facebook, just try it out. That might help you a lot to gain a huge community, which than in terrain, terrain’s into your leads and your potential, or probably even your customers.
Just try it out. Be there if your target audience is there. And in the end, we will all see in a while where Facebook goes, because nobody can say at the moment.
