Transcript
It’s all about that emotional connection that’s going to get the share or the like. So it’s all about the story, if we take away the intellectual explanation, when you’re looking at something and you want to share something, it’s because you like, Oh wow. Or Oh my God, I love that. Or check this out. Or, or you know, can you believe that this is happening? Like those reactions. Yeah. Or I hate this, this is what makes people forward things on share comment. And so once you map all of this, you’re mapping the, your target market and profiling them then you can create effective stories and campaigns. And again, it depends which social channel you’re posting to, that’s what you want to be aiming for. And this needs to be met with the right visuals as well. It also needs to be of a high visual standard, aesthetically pleasing.
Once you have that analytical base strategy in place. And then once you do your targeted profiling, then you can really start to get creative and get to the core of where’s the value here? What message? What do people want to hear? What are they talking about? What do they need to hear? Like a rule of thumb, if you’re using you more than we, you know, get rid of that. People don’t want to, they want to know how you can help them. So they’re coming say to your website or they’re on your social media page and they want your help. So they don’t want to know about your background or your vision for your brand or product. They’re there for a need, once you identify what that need is, then you communicate to them how you can help them.
Trust is really your brand equity. So how do we build trust into your brand? And that’s creating authenticity. And how do you create authenticity I think is by sort of really touching on what’s at the core of what your consumer, whoever your audience is after. And once you tap into that, and this is all coming from a very authentic place. We’re not talking about trying to sell anything for dollars, or to make this or that. This is actually purely focusing on a need to solve a problem. And if you always sort of take that approach and communicate this, this is what storytelling is as well. Storytelling isn’t about creating like a fantasy.
It’s actually about communicating authentically what your brand and business is about, like being transparent, but in an engaging way. Mostly what social media is doing these days is making branding and marketing real. Products or services, it’s all about real people. And so I think with any of these, if you’re starting out, the biggest sort of takeaway tip would be to look at it in terms of actual real relationships. How would you actually communicate to your friends and to your family? Remove the aspect of, oh, this is a business. And if you start off like that, then this will set, I think, a really nice foundation to build on because later then you can add all the technical and the strategy into it.
Useful Tools To Make Your Life Easier
Creating great content doesn’t have to be hard! Some tools can help you make beautiful posts through their variety of templates and design resources.
Here are some tools we recommend:
Canva is one of the most used online designing tools because it’s so flexible and easy to use. With its drag-and-drop feature and thousands of templates and free stock images, you can create beautiful designs in minutes. Whether you’re a pro or a newbie in design, you can easily use Canva!
Creative Market is an online marketplace that sells a variety of assets for graphic artists, web designers, and yes, business owners. They sell unique themes for WordPress, handcrafted fonts, stock photos, and even add-ons for Photoshop, Illustrator, and other applications such as importing it into your Canva!
Placeit is a great tool for creating mock-ups. They have thousands of templates where you can simply add your image or design, and it will create a beautiful ad for you!
Stencil is a quick and easy tool to make beautiful social media ads, marketing images, and creative postcards. It has a wide range of templates and what’s even more unique about it is that it has a large library of quotes that you can import.
Easil is another great tool for both designers and non-designers. It has a smooth interface where you can add layers, and text effects, and merge your designs. They also have a wide variety of templates, even catering to Instagram Story templates where other tools don’t.
