Believe in Yourself First

Believing in yourself is really the first thing you must do when you start thinking of doing business. The reason for that is self-confidence is the first step to success. This is why this is also something I am talking a lot about through Ayani, through my brand. Number one is, like, wear your confidence, where the confidence comes from. We interview women, we talk about it and the whole topic became important for me because in my previous job I was head of business development and I was employing people and when I was interviewing men and women for the positions, I would always see one thing happening all the time. [Those] that men would be way more confident when they were presenting themselves and women, even though they often did more work, they had more experience, they had so much more to talk about. They were so struggling to get over their self-doubt and to really present it in a way that yes, I can do it. Yes, in a way when the confidence shines from your face.

That was really getting on me and that’s one, and the self-confidence not only led them to be, potentially, be less employed. They’re given less chance to be employed. They also asked for less money compared to their male counterparts. So that’s something that I can speak about from my personal experience I have seen as this is true. And, that’s why this became such a big topic for me and I want to share this confidence to women because, otherwise, you will not be able to succeed if you are in this constant loop of overthinking. You have to make decisions all the time. All the time. You have to keep on looking at the future. You cannot waste time on, on doubting every decision you make. So, really, work on being self-confident. There’re so many books. My personal recommendation for it is by Jen Sincero. It’s called “You Are a Badass”. It’s a really great book. The style of it isn’t my favourite, the way it’s written, but the message there is, all the messages there are something that we women really need to, to incorporate in our life in order to, to succeed professionally and especially, again, being an entrepreneur. This is the fundamental of everything you do.