Lesson Progress
0% Complete
Transcript
It is important to prepare your social media content ahead of time and plan it on a weekly basis. Automation helps you organize yourself ahead of time and plan when everything is published, which saves time, but keep in mind that in times of crisis automation can play against you. You need to be sensitive to your audience not to generate criticism and complaints. Also, remember people are using social media tools to create connections with brands who value transparency, so using tools that automate answers and engagement might not be the best idea for your brand. Depending on the platform, you can use the platform itself to automate postings such as Facebook, for example, they have their own scheduling tool or other tools like Hootsuite or Socialbakers.
