5 Principles of Cultural Branding

So cultural branding can be defined like in five different stages. So you can map the cultural orthodoxy. So basically what’s going on in the mainstream in terms of the everyday consumer beliefs. So if we look at this campaign, it could be that people believe that female media celebrities I dont know, a dumb and skinny fashionist is, you know. Then we need to locate the cultural opportunity. I guess in emerging trends we definitely need to have a look at different points here. Again, relating back to the Underarmour campaign, you know, forward thinkers don’t judge people by their, media stereotypes is one example. Then the next step would be, and can you talk at the crowd and culture to their cores. So the background information and now this is really applying it. Like the Underarmour campaign, believe that women are more powerful than their media stereotypes. Then the next stage step four, we can then start to diffuse the ideology. And by this I mean seeding it with targeted campaigns or spin off product releases or social media posts, which is specifically targeting communities. It’s, I guess creating entertainment, where a community can fuller that leverages the identified culture and opportunity. This is really important because from these you start to then pull out all those issues and ideas and different things that the community is talking about and from these you have a whole like catalog and library of things that you can add for later. The last step is innovate continuously. So keep applying different ideas, keep listening, keep talking with your community and you can then start to create cultural flashpoints this keeps people engaged, continuously. And touching on issues which are relevant and, and also within real time as well, particularly in social media, because everything is real time. It’s happening right now.