What were some of the biggest challenges that you had to overcome when starting O My Bag? How did you experience being a female founder?
The design process took loads of effort in the beginning. It took forever and we had to make loads of samples! That’s where my lack of design experience really came into play. Luckily, we got lots better over the last few years. There are still plenty of production challenges, last year we’ve been out of stock for months on a few of our best sellers. Also, we’ve been promoting a highly anticipated new collection bag last year, that turns out to have a big production mistake. The fitting buckle kept breaking. We’ve now taken that bag out of the collection, because we weren’t able to fix it, but only after we already sold hundreds!
I’ve never given much thought of the idea of being a ‘female founder’ when I just started out in 2010, it’s a more popular topic these days. But in the (small) fashion and handbag industry, I still think most founders are female. Comes with the territory.
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