Transcript
We use social media marketing to promote your brand or business. On the social platforms you think about creating conversations with your audience to engage with them and create content that inspires them and resonates. That’s what we call Pull Marketing because we are pulling the audience towards us and this is quite different from Push Marketing which is mainly focused on pushing the product on the consumer. Social media is a great tool to create awareness about your product and services. It shows your audience who you are, what your values are and what challenges you help the customers solve. Customers these days are giving high priority to transparency on behalf of brands and social media. This is great to help you connect with the customers. It gives you a way to access potential customers but also gives you a way to receive feedback from them. Last but not least, if you are selling your product online, social media is a great tool to increase your sales.
Everyone who has their target audience on social media platform can use social media marketing for their business. Social media marketing is one of the cheapest ways of doing marketing if we compare it to TV Ads or Radio Spots. Most people are under the impression that social media is free and this is not accurate. You need to create content for your social media platforms, which is either writing blog post or designing an image or brainstorming campaigns, managing your online platforms and using an advertising budget to boost your content online. All of this costs money and time. So yes, it is – you can use it with a small budget, but it’s not free.
