Measuring your social media performance is an important aspect of your social media presence. In this lesson, our expert, Jennifer Kanaan, will discuss why you should analyze your performance. We will talk about where to find the statistics in different platforms and what tools you can use to help you with this. You will be a social media pro in no time!
Transcript
It is important to analyze our social media performance because it tells us exactly what content is resonating with our audience so we can create more of this content. We can also identify the general sentiment around our product and brand and better understand the demographics of our audience online so we can target them with more relevant content as well. Each platform has its own tools to understand performance and statistics. Unless you have very big audiences, you can use Facebook insights to understand your Facebook performance, Instagram insights as well, and Twitter analytics. Hootsuite and Socialbakers, the same tools you can use for scheduling are also great tools to analyze your social media performance. Another possible tool is using the platform itself to analyze the social media. Of course, the most important on social media platforms is to stay yourself and really focus on providing value to your audience. Always keep asking yourself, is that useful for my target audience? Would it inspire them? Would they find value in what I’m sharing? And this is the most important criteria for success.
Tools to Analyze Social Media Performance
Analyzing your social media performance doesn’t have to be hard. In this digital age, there are so many tools out there that can help do it for you.
Here are some of them that we recommend you check out:
- HootSuite is a well-known social media automation tool but more than, it also provides social media analytics that allows you to see which of your content is performing the best or worst. This helps you make better decisions for what content you post for next time. And the great thing about it is that Hootsuite is an all-in-one tool that integrates with all your social media platforms, hence you can manage your analytics in a single platform.
- Later is another tool similar to that of Hootsuite and it’s free! It is also an all-in-one platform for automation and has in-built analytics tools that can help you track all your posts and ensure your content is on track with your social media strategy.
- Buffer is another social media analytics tool that helps businesses make more informed decisions about their social media strategies. It measures results with it’s easy to use interface across all social media platforms and you can even create professional reports in just two clicks
- Sprout Social is one other social media management and optimization platform. It provides a single hub for social media publishing, analytics and engagement across all of social profiles.
