

In the last years we were witnesses to the high progress of the digital world and how social media channels became part of our lives. You can use various platforms such as Instagram, LinkedIn or Facebook as a way to promote your business online and be visible worldwide. Brands and companies use social media platforms every single day to connect with their audiences, raise awareness, and drive leads and business. How can you grow your social media channels as a small business owner?
It is possible to have thousands of followers who never read your posts or click on your links. The key is to build a strong online community of your followers. The ones who will actively engage with your content, share it with their networks, and in some cases, become paying customers. However, it takes time and effort to establish such performance. There are three concepts that you can take into consideration to get more exposure on social media channels: be consistent, provide value and interact with your followers and build your dream community.
Take time at the beginning of every week and plan in advance your posts for the next weeks. Creating sufficient content that can cover the dates makes you feel safe and prepared every day. At the same time, gives you the chance to analyse the social media content and see what gets more engagement during a week.
Many people fail in their social media campaign efforts because they really do not have something valuable in terms of content that they can offer.
Content with “value” generates engagements and social signals (likes, shares, comments, etc) from your targeted audiences. These are central to social media channels success. “Valuable” content will also create a positive image on your brand. It gives the impression to targeted audiences that you are serious in providing them with high-quality and relevant content that they will actually read, view and use.
It is like a tennis game, back and forth, you need to be in a continuous discussion with your community. Make them feel that they are important because in fact they really are. It is important to practice both reactive engagement and proactive engagement. When you are reactive on social media channels, you are answering direct messages, incoming mentions or comments. When you are proactive, you are the one sparking conversation with people who may be talking about you, but have not necessarily sent messages to you directly. Be everywhere!
Valentina Soldera, a social entrepreneur with five degrees and experience in the legal sector, is the co-founder of Utamu, a sustainable and ethical fashion brand. Soon to…
Think of a bag. When you own it, you feel secure knowing that it’s yours and that you can utilise it in a way that feels best for you. You have the confidence to know it’s not borrowed, stolen or rented. You must still be careful with it, but it’s not a worry.
It’s the same when it comes to your business niche. Ownership prevents us from fearing a saturated market.
Small talk is a form of conversation deeply associated with extroverted people who never have to spend a minute thinking about a topic worth opening your mouth about. Snippets and questions come to them naturally. A trait to envy? For those introverts among us, we feel ambivalent about that talent. On the one hand, we might envy the lightheartedness to enter a talk with a stranger. On the other hand, we loathe having the superficial weather-kind-of-talks.
What is TikTok? How does the TikTok algorithm work? What TikTok hashtag to use? What TikTok song to use? What is the TikTok Creator Fund? In this article, we will answer all of your questions. We will also tell you why setting up a TikTok account might be the right move for your business. We have some tips on how to start as a new TikTok influencer. Don’t worry, you will quickly find your feet!
„I get so many headaches even thinking about data protection“, „It is so important but I need more time and it is not a priority at all right now.“ Sounds familiar? Most business owners I talk to give me the same answers when it comes to data protection. It is easier than you think to follow the General Data Protection Regulation (GDPR).
Jessica Biastoch is the Founder and CEO of Brea, a mobile app for people suffering from breast cancer. Jessica has two co-founders, her partner in…
In the last years we were witnesses to the high progress of the digital world and how social media channels became part of our lives. You can use various platforms such as Instagram, LinkedIn or Facebook as a way to promote your business online and be visible worldwide. Brands and companies use social media platforms every single day to connect with their audiences, raise awareness, and drive leads and business. How can you grow your social media channels as a small business owner?
It is possible to have thousands of followers who never read your posts or click on your links. The key is to build a strong online community of your followers. The ones who will actively engage with your content, share it with their networks, and in some cases, become paying customers. However, it takes time and effort to establish such performance. There are three concepts that you can take into consideration to get more exposure on social media channels: be consistent, provide value and interact with your followers and build your dream community.
Take time at the beginning of every week and plan in advance your posts for the next weeks. Creating sufficient content that can cover the dates makes you feel safe and prepared every day. At the same time, gives you the chance to analyse the social media content and see what gets more engagement during a week.
An important thing is not to forget to post during the weekend. For LinkedIn, you do not have to do that. However, for Instagram and Facebook, it would be useful to have something prepared. People are spending a lot of their time on social media channels during the weekend. Your posts might get lots of attention.Many people fail in their social media campaign efforts because they really do not have something valuable in terms of content that they can offer.
Content with “value” generates engagements and social signals (likes, shares, comments, etc) from your targeted audiences. These are central to social media channels success. “Valuable” content will also create a positive image on your brand. It gives the impression to targeted audiences that you are serious in providing them with high-quality and relevant content that they will actually read, view and use.
In order to make your content valuable, you can use different strategies. Use the SEO keyword research tool for your social media channels. Search for popular hashtags and topics relevant to your business. In that case, you can focus on your content and use them every time when you post something. It is useful to know what types of content your targeted audiences will respond to actively. You can get this info through your analytics or social media management software.It is like a tennis game, back and forth, you need to be in a continuous discussion with your community. Make them feel that they are important because in fact they really are. It is important to practice both reactive engagement and proactive engagement. When you are reactive on social media channels, you are answering direct messages, incoming mentions or comments. When you are proactive, you are the one sparking conversation with people who may be talking about you, but have not necessarily sent messages to you directly. Be everywhere!
Think beyond the social media feed! Even if everything is online, you can take the conversation to another level. Comments or shares are great, but these public shows of engagement are not the only way to see that your audience cares. Private conversations, like direct messages or story interactions, are also powerful examples of an engaged audience on the social media channels. Do not forget about them.There was a problem reporting this post.
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