In the last years we were witnesses to the high progress of the digital world and how social media channels became part of our lives. You can use various platforms such as Instagram, LinkedIn or Facebook as a way to promote your business online and be visible worldwide. Brands and companies use social media platforms every single day to connect with their audiences, raise awareness, and drive leads and business. How can you grow your social media channels as a small business owner?
It is possible to have thousands of followers who never read your posts or click on your links. The key is to build a strong online community of your followers. The ones who will actively engage with your content, share it with their networks, and in some cases, become paying customers. However, it takes time and effort to establish such performance. There are three concepts that you can take into consideration to get more exposure on social media channels: be consistent, provide value and interact with your followers and build your dream community.
Be consistent on social media channels
Take time at the beginning of every week and plan in advance your posts for the next weeks. Creating sufficient content that can cover the dates makes you feel safe and prepared every day. At the same time, gives you the chance to analyse the social media content and see what gets more engagement during a week.
Provide value to your social media followers
The concept might appear quite obvious as a necessary undertaking if you want to boost social media exposure. However, creating valuable content is still the main factor for effective content and social media marketing strategy.
Many people fail in their social media campaign efforts because they really do not have something valuable in terms of content that they can offer.
Why provide value?
Content with “value” generates engagements and social signals (likes, shares, comments, etc) from your targeted audiences. These are central to social media channels success. “Valuable” content will also create a positive image on your brand. It gives the impression to targeted audiences that you are serious in providing them with high-quality and relevant content that they will actually read, view and use.
Plan content that you can post across multiple social media channels. If one content type is not applicable to a particular platform, modify its configuration that is more suitable for that platform. For example the size of the post or the words you are using for the description.
Become a Member
Interact with Your Community
Why keep the conversation flowing?
It is like a tennis game, back and forth, you need to be in a continuous discussion with your community. Make them feel that they are important because in fact they really are. It is important to practice both reactive engagement and proactive engagement. When you are reactive on social media channels, you are answering direct messages, incoming mentions or comments. When you are proactive, you are the one sparking conversation with people who may be talking about you, but have not necessarily sent messages to you directly. Be everywhere!