Transcript
When it comes to your social media activities, what’s you to do is to know what actually works and what doesn’t. So what does it mean basically means that you need to measure it, everything that you do each and every piece of content that goes out on social media, no matter what channel it is, whether it’s Instagram, LinkedIn, Facebook, or any other each, and every piece of content must be measured because you want to know how well your target audience actually liked it. Do they like it at all? Because in the end, after you have produced content and put it out there on social media for two, three, four, or even five months, you really want to know what to focus on. What kind of things your target audience is periphery. And this is where you want to put your energy into, and probably even your money, if you decide to create ads.
Just to figure it out, what your audience likes and what works best with them, you have to measure the results. So how do you do that? And what do you measure it for that? You’ve got a set of KPIs, the so-called key performance indicators that show you whether your audience likes sort of content, whether they interact with it and whether it leads to sales after rates. And then again, you have some tools that help you track those KPIs when it comes to those KPIs, the very important thing, and social media is not the number of your followers, because you might have a huge following, but not enough engagement. And then again, for that reason, not enough sales on your website. So what you want to measure is the so called engagement rate. What does it mean? This means that the things, the factories, the indicators that you want to keep in mind and that you want to track are, the engagement indicators, how does your audience like your content?
How many likes do you have? How many shares do you have and even more important? How many comments do you have all people engaging with your content? Are they leaving comments, are they asking questions, are they sharing your content with their own community, with their friends, with their colleagues. So this is what the engagement rate is built off. This is the ratio of your following, the total number of your followers or fans and their engagement on your respective social media platform. That’s one thing. The other thing, apart from the engagement rate that you want to track, the other KPI is your conversion rate. And this is actually quite obvious. So even though you might have quite a big engagement on your social media channels, you might see that people don’t actually click through the whole marketing funnel that you’ve built for them up until the buy now button on your website.
So if you see that though, the engagement rate is pretty good and the people are commenting and the people are the Aerie and they like your content, but the sales, it couldn’t be better. This means that you’ve got a gap in between, and these gap must be filled with some additional content that would lead your audience, your engaged audience, to your website and to the sales button there. So you can have some good results with your conversion rate. That’s the thing that you want to keep in mind and overall, if after a while you decide to have some ants on their social media channels. This is the other thing that you want to be tracking because when you’re spending money, you want to know exactly while the cost and the ROI in the end is you want to know how much are we spending on each and every customer that you game, you want to know how much we’re spending on each and every click that you get to your website.
So this is something that becomes very important when it comes to paid advertisement and social media, when it comes to measuring your success and your results on social media, you might wonder what kind of tools they’re all that you can use, probably some tools that will not cost or afford you or not anything at all. So what I like to use and what I advise my customers to use the tools, the analytics tools that are already provided by the social media platforms. So no matter whether you’re on Facebook, Instagram, or YouTube, or any other social media platform, you already got amazing analytics tools right there that do not cost you a penny. And they provide you with all the information that you need on your audience, on the engagement rate and on how your audience interacts with your content. If you want to have some more information, especially when it comes to your conversion rate and to your sales numbers.
This is when you want to take a look at the Google analytics because the Google analytics gives you much more profound information on how your audience moves from social media platforms to your website. And then again, probably, and if further, so if Google analytics, isn’t a little bit too much for you in the beginning, just tore it to the analytics tools that you’ve already got. They are built em in the social media platforms. And then after a while, you could move to Google analytics because this is something you will definitely need when it comes to tracking your conversion rate. And last but not least, if you’re on your website on WordPress, which ISU a lot of you will, there are two blog answer that I can really recommend to you that are basically the first tab to Google analytics, but they are sleek. And they provide you all the necessary information on the first lungs so that you don’t have to Blake herself three 20 or 30 stages. Those T plug ins would be either monster insights or the other one is site kit, which is provided by Google. Just try it out. It’s really good. It’s really sleek. And I’m sure that you will love it.
