5 Tricks To Improve Your Newsletter Headlines

How tow write good newsletter headlines as female entrepreneur
Newsletters help businesses to attract and maintain a relationship with the customer. On average, the subscriber receives 13 newsletters daily. How many of those newsletters do they read, and what does it depend on? Well, the simple answer is the headline.
An appealing headline that draws attention is a key for the newsletter to be even opened. Thus, it must shout “Open me first”, not “Eh, I can wait, so maybe read me later”. It would be best to read the newsletter already in the headline if you gave your subscriber a reason to read the newsletter.

This is why we prepared for you 5 tricks that will improve your headline creation. Put what you’ve discovered into practice and get customers eyes on your newsletter.

Utilize Numbers in Headlines to Give Concrete Takeaways

Utilize Numbers to Give Concrete Takeaways in headline
Firstly, including numbers in your headline can be more important than you would think. “Brain candy”  is what numbers are for the human mind. They organise pieces of information in logical order. Besides, it ensures your post to be very specific.


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Apply Emotional Objectives to Define Your Reader’s Difficulty

Words can be powerful and guide to change. Some make people laugh; others cause sadness. “Power words” and are usually emotionally impactful. Nevertheless, when including power words in your headline, make sure they seem helpful to your reader.

Emotional objectives samples:

  • Effortless
  • Painstaking
  • Fun
  • Free
  • Incredible
  • Essential
  • Sensation
  • Breathtaking
Apply Emotional Objectives to Define Your Reader’s Difficulty in headline

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Apply a Unique Rationale to Describe What The Reader Will Receive Out of the Newsletter

Further, implementing a unique rationale in your headline will provide your reader with a valid reason to take a peek at your newsletter content.
Apply a Unique Rationale to Describe What The Reader Will Receive Out of the Newsletter​

Unique rationale samples:

  • Reasons
  • Motives
  • Tips
  • Principles
  • Facts
  • Lessons


  • Ideas
  • Ways
  • Secrets
  • Mysteries
  • Strategies
  • Tricks

Apply What, Why, How or When in Headlines

Implementing why, what, when or how in your newsletter’s headline will create curiosity. It will give an additional reason for your reader to open your newsletter.


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Apply What, Why, How or When

Make a Daring Promise

Remember, if you make a promise in your headline, make one that you can keep. Make sure your content is accurate to your headline. However, never make empty promises, because it will damage consumers trust and your reliability.
Make a Daring Promise in headline


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EXTRA TIPS... Effortless Headline-Writing Formula

Number or Trigger word + Adjective + Keyword + Promise
Example: 5 Effortless Ways to Organise Your Closet


E-mail marketing is vital for businesses. Your newsletters do not necessarily need to sell anything. They are often the most excellent tool to retain a valuable relationship with your clients. Relevant and reliable content adds extra value to your customer relationship.

Also, remember that it is more affordable to maintain your current clients than to acquire new ones. Although, it is up to you what approach for a newsletter you will hold. Yet it is essential to make it count. Relevant and exciting content will build the trust and loyalty of your clients.

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