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Transcript

The greatest benefits of becoming, or being a mompreneur for me, it's you can really do something that
comes from your heart. Like you have an idea in mind and you want to develop it. It's actually also like
being pregnant and having a baby. Ror me, there was an idea that, I thought this, it needs to be done.
It's important, why should I not do it? I'm a mom and I know how to raise kids, so I can also bring this
idea to life. Also of course I needed to work a lot to make this happen, so it needs some organizational
work as well. But if you're a mompreneur, you can also use your time and organize yourself as it fits for
you and your family, you don't really have to adjust your schedule.
Secondly, the advantage is that you can really make your own schedule. You're not depending on a work
schedule that you just get a need to follow. But for instance, for me, if I need to pick up my kids, then
that's the case and the one tells me not to do it.

I believe the unique values that mompreneurs can bring to the world is that they're really giving
something from their hearts. Especially if it's their idea, and if you are willing to put all the effort into it
and make quite some sacrifices in your private and family life, then I think you have something to give.
And if you have something to give, you should really use your potential and really bring it out to the
world. And you're also used to organize and handle your family, So why not run a business? It's also like
a family sometimes. It's very important to be a heartfelt entrepreneur that you're following your idea,
making the best out of it, bringing it into the world. And what you also learn being a mom is becoming
resilient. So you're not reacting to everything. And you're having been with a baby and the toddler, you
become kind of cool, like not anything can shake you up anymore. You're more laid back and this is what
they really need when you have a startup.

What inspires me about other mompreneurs? And there are quite a lot, especially here in Berlin is that they really have a mission. They find a problem that they want to fix. And often that has to do with a family or mum issues that  they found a solution for. So they experienced it. And so they know it’s a good case. Or that maybe it’s a different idea that does not come from their personal life, but they’re very eager to do it. It’s not the same as now having been in the startup scene for awhile, I also see that students coming from their universities developing some kind of idea, but they didn’t really work before, haven’t been in the business world, or they don’t have kids and they just throw themselves into this world and just trial and error, which is also good. But I think if you really, you want to throw yourself into it, mission, I want to go there. That’s what I can give to the world. I also know my limits. So this is something that really inspires me.

When I see other moms, they have quite some obstacles in developing a business. And especially with the ones that start early when their kids are really babies, you want to start and then your kid gets sick and then you have to go to kindergarten and pick it up. It’s easy to say, Oh, this doesn’t work out for me, I’m just going back to regular job. But if you still do it and you’re on it and you go through this, I think  that’s the best you can do. Like if it really makes you strong, if it gives you energy, if it does not, of course you should skip it. But if you feel that this is the right thing to do, and this is really what inspires me, seeing other moms, they create meaning. They find a way to do it. Also being moms and having families. This is something that we can all learn a lot from, also the entrepreneurs that come right from university.

Fascinating Statistics

Now that you’ve learned all about why you should be a mompreneur, let’s talk numbers! It’s no surprise that there is actually a huge community of moms with businesses out there, who understand the journey to motherhood and entrepreneurship!

Below we provide you with some key stastitics about mompreneurs from a survey by 99designs:

  • 57% of mom entrepreneurs are 40 years or older.
  • 80% of mompreneurs waited until after having children to start a business.
  • 71% are primary caregivers compared to 13% of male entrepreneurs.
  • 39% of mompreneurs mention shifting their focus back to business once bedtime duties are done. 
  • Work-life balance is a crucial aspect for mompreneurs with 55% of them spending less than 8 hours a day on their business.
  • Flexibility” was cited as the primary and foremost advantage of having a business by mompreneurs.
  • Mothers in countries with poor childcare and flexible working (like the US & Vietnam) are more likely to become entrepreneurs than mothers in countries like Sweden. This gap is driven by need rather than choice.