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Transcript
You build trust first, you bring these people into your audience, like say on a Facebook page and then, this is the golden part, you make a private Facebook group. And in order to enter this group, you can say, for example, answer these questions – How did you find out about this website? Sign up for the newsletter. Can you please give me an email address to sign you up for our newsletter etc.. And then they can join the Facebook group. Then you have everybody that’s focused on your community or focused on what you do in a group within itself. You built an audience. It’s a funnel, it’s a funnel. You build trust, you build your audience. And then it goes to the Facebook group. But in order to enter the Facebook group, they have to join your newsletter. So that’s kind of how you do it. And then you can monetize the Facebook group or you can, you know, a Facebook group is basically an extension of your newsletter, but people can interact within your community. So you built a community based on what you do. You yourself. You’re interacting with people every day on Facebook or in public. You could for example, say, do on my Facebook group, put your link on your profile. So you use your, your profile as a funnel, So, join my Facebook group. I don’t know what you do in particular, but say it’s about travel. You’re a travel blogger. So join my Facebook group and get information about travel blogging. So people that have seen you on YouTube, people have seen your website and they visit your Facebook profile – they’re more than likely going to click this link. And once they click this link, you can set up your Facebook group settings to that when in order for them to enter the group that they have to answer questions. So when they answer these questions, they can give you consent for example, to join the newsletter. And then also not only do you have them in your newsletter, but you also have them in the group and the more people you have in the group, the more they start discussing. And the community builds itself on its own, you know what I mean.
