Transcript
Sign-Up Forms
help you grow your mailing list, increase your leads and create more conversions through your website
Each email marketing platform has different, unique templates for creating forms and these platforms usually guide you on what to do. Nonetheless, below we have provided some tips on what you should remember to create an impactful sign-up form no matter what platform you are using:
- First of all, keep your sign-up form simple and visually appealing! Nobody wants to have a hard time using your sign-up form and nobody wants a messy form to look at. It should be classy, quick, and easy for your potential leads to input their information.
- Ask for information concisely. You don’t want the people who are signing up in your form to be confused about why they have to provide certain information twice. Ensure that it is precise and that there are no distractions, such as unnecessary pictures or text.
- Use a call to action that stands out. Make sure that the submit button is easy to find because this will be the make-or-break moment on how your lead can submit the form they just completed.
- Make the value of your sign-up form clear. Whether it’s for a free trial, discount, or newsletter, clearly state the value of signing up within your form. This will help get your potential leads to get excited and jump into filling out the form!
- Include social proof or testimonials of why people should sign-up. This will help show potential leads that other people are taking action by filling out your form and they should too. If you are just starting, you can ask your friends, family, or recent customers to help you out.
- Communicate what happens after signing up. When a potential lead completes your form, let them know what they will expect next so that they are clear about how and when they will next hear from you regarding what they signed up for. A great way to ensure this is by sending your lead to a thank you page once they have submitted their form.
- And finally, make sure your form works! Always make sure to test the sign-up form you just created because there’s nothing more disappointing than it being a fail and losing out on potential leads who were ready to sign-up!
Now you may be wondering, but where should I integrate it on my website? Below we have listed the three main places where you can integrate your sign-up form into your website:
As we have learned in the previous lesson, a landing page is super important for your website. On this page, you can include your sign-up form to keep your audience interested in learning more about what you have to offer!
While browsing your website, your potential leads can receive a pop-up of your sign-up form. This reminds them of what you are offering and why they should sign-up for it!
You can also integrate your sign-up form in a more classic way of incorporating it into your blog where it will have its own dedicated section or page.
Get creative!
You're not limited to the above points on how you can create your sign-up form and where exactly should you integrate it into your website. At the end of the day, get creative and do what feels right for you and your business! Just don't forget to include one on your website!
