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My suggestion is to use and choose a multipurpose theme. Again, you can adapt your project during the time to different solutions. And the design is very, very important because it’s just a matter of branding and branding is how you want to communicate to the world your project. So I think that it’s really important to choose from the beginning, if you have a minimal style, if you have… the style! The style that you want to have for your site, because there are many different theme, there are thousands and thousands, millions of themes. So you can really choose whatever you want because the offer is huge. And my suggestion is anyway to choose the theme that has more reviews, more users. So these means that they are tested and all that mistakes, the little errors are already solved. So this is important and choose the multipurpose theme because when you buy a multipurpose theme, inside there are already made many different kinds of websites. So you have from the same theme, the eCommerce for clothing, you have the blog about food. You have many different website or already made by these things, and you can really copy and paste into your WordPress so that you can also copy and paste some parts of these already made website and add other components from other already made websites. So it’s really easy to do it, and you can use what already is being done. And in the multipurpose theme usually find like 20, 30 already done website to implement. From again the brand point of view, I suggest to have a look to the customization possible that you are into this theme. In my case, I choose a theme that add the possibility to create titles and banners with a background of a gradient. In this, for me was very, very important because my logo has a gradient color and finding these lead on the day about adding the gradient color background on my title, on my banners was amazing for me because at the end my website, you could like it custom made website because it was totally in line with my logo, my grand identity. But to be honest, I just found the right theme that offered me this customization. My advice is really think to flexibility as first way to help yourself in doing this job. And you need to be simple because, the first rule of marketing is to don’t confuse your customer. So really make a simple design and with the focus on what you want to offer to your customer. So too many menus, too many pictures, too many, too many things can confuse your customers. Be simple because it is a way to get the attention of your customer and don’t lose the visit because every visit for you is important.
