Transcript
If you live in the Netherlands like me, LinkedIn is very important. More than 95% of the working people have a professional LinkedIn profile. And over 770,000 people a day, in the Netherlands, use it on a daily basis. So, if you want to be more visible and you don’t have a lot of money or you don’t know where to start, LinkedIn is the first place to be. LinkedIn is the Google for people. So if you try to find a name on Google, usually the first thing that pops up is either their personal website or their LinkedIn profile. Google and LinkedIn, they really, their algorithms, they really love each other. And both on Google and LinkedIn, you are the one to determine what people will find about you there. So, make sure that you are on top of that.
Of course I’d have a good and up to date profile picture. And I noticed that once people go above, like, 40 years of age, they do not like to update it, but I always recommend, please, update it every year, at least, and make sure that it looks like the way I look now. So, your head should be in the middle. I should see a little bit of your hair, a little bit of your chest and the background should be really calm. So no sun, no beach, no nothing, just clean and it has to be about you. The second thing that you need to have a good LinkedIn profile is a strong headline. And think about Google search, because what you put in there Google will also filter this in their results. So if you, for example, put in their HR advisor in Berlin, Google will find you when people search for this term. So think about having a strong headline and please, people, do not forget your summary.
I still see this summary and LinkedIn is right behind, you know, the first few lines in your photo, underneath that is your summary. And I still see people that do not put content in there, but it’s very good to be found. So tell a little bit about yourself and make sure that’s the next one. Make sure to put in your contact details there. Of course there are also a contact section and they always have to be up to date of course, and easy to find but you can help people to find your contact details, put them also in your summary.
If you want to see how you’re doing on LinkedIn you can always check linkedin.com/sales/ssi, which stands for social selling index, to check your social selling index. And that is any number between zero and a hundred. And what it does, your social selling index, is it matters how effective you are establishing on LinkedIn, your personal brand, finding the right people, engaging with insights of LinkedIn, so see what you do and if it’s, if it’s working. And, the last one is what you do on LinkedIn to build relationships, so to connect, make new connections and interact with connections. And this social selling index rate is updated on a daily basis. If you want to check it again, go to linkedin.com/sales/ssi.
So LinkedIn is an extensive online resume. You can put more stuff out there than you can put in a regular resume. And HR and recruitment people, and headhunters, they use this platform actively to find talent even when you still have a job. But make sure that you maintain your profile even when you are still in a job. What I see happen a lot of times is that people will send me or somebody else a connection to request, and I already know this person will probably look for a new job within now and a few weeks and 9 out of 10 times I’m right about that. So LinkedIn is not a job tool. It is a career tool, so you have to think about it in the long run, and also LinkedIn will reward you for that. So the more that you are active on the platform, interacting with people, the more that they will put up your content and help you to be successful.