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Transcript
I did a crowdfunding for my board game. Probably our crowd wasn’t big enough even though it was quite big. And we talked with many people about it and got advice from experts and they said, “yeah, you have what got quite a big crowd.” But in the end, our campaign was not successful in the means that we didn’t reach the first financial goals. So we realized that our product is probably more a B2B product and a B to C product. The price for the board game was too high for private customers. But we had to realize it’s more a product that is used within workshops in companies, in schools and universities. And therefore crowdfunding isn’t the right method to gain money. It’s because universities and schools are not active on crowdfunding platforms as well as companies usually are not, or at least not on the platform we used. It motivated us anyway. And we really had to tell ourselves, this is not showing whether the product itself is successful or not. Our campaign was not successful in the classical way. We didn’t reach the financial goal, but we got requests for interviews, for podcasts, for events afterwards and even for jobs which were paid. So you cannot always see this black or white.
Be proud of yourself!
It is important to keep in mind that building and following a crowdfunding campaign is intensive and it requires your attention. Hence, if you are successful on your first try, be proud of yourself! However, don’t be discouraged if it didn't work on your first try. Remember to take it as else but as feedback that you can use to learn, and move forward.
Crowdfund Your Social Cause
If your startup pursues a social mission, we have a great video for you in the course "Make A Change with Your Social Business", where the founder of "Project Três" Carla Maria de Souza shares her experience in running crowdfunding campaigns for social causes. Enjoy the video here!
