Transcript
A specific focus for your brand is necessary so that you can communicate a clear message about your core purpose. This purpose in turn helps to create impact. Keeping your message focused for your target audience will make it that much easier to both create content and have others define you. If you’re highly skilled in one area, then your reputation in this will help you build the brand that you want, and in turn be more successful. Having a focus simply helps you to get more work or customers. If you’re known for having skills in everything, then you might not get noticed for any one thing. This can damage your ability to engage with clients or get selected for a project. The more focused your brand is, the easier it is for people to remember who you are. A report by Lucidpress estimates that presenting your brand consistently will increase revenue by an average of 33%.