Don’t be Afraid to Use Storytelling in Business

As long as humans are involved, you can use storytelling . With computers, there are just 0 and 1, they don't need stories. But we're humans, we need stories because we can remember stories so much better than facts. This was one of my main mistakes I made. I'm a trained journalist, I was used to work with facts, facts, facts, facts. And I just was throwing them at people. And then It is a great way to address objections, because you will find objections all over the place when it comes down to selling. A great way to address objections is share a story with one of your clients. And the story needs to be true. That's very, very important. Don't share made up stories. People feel it. People have a sense for it, that you are not honest. But for example, I'm sharing a story of a young mother with two young children and with my techniques, with the story marketing academy, she was able to build a successful online business, even with two small kids. And she's telling that story herself. So, go to your happy customers, ask them if they share their story, and that you can use it. And that's what I'm doing very often. Because then they don't have to believe me. Then they can believe someone else. Who shares her or his story. I wondered why no one bought. I just scared them away, and this changed by telling stories. You can tell stories in your e-mails, on your sales page, on your social media accounts, on your social media posts, and you have to tell long stories. Sometimes micro stories, the little parts of it can help you. I just apply storytelling to everything, I do. I mean, it doesn't work with children that they put on their houseshoes. I tried it. It's not working. It's not worth it. Like, I don’t tell people that I’m just a storyteller that uses sales psychology. I’m saying the outcome. I’m reaching people’s heart, brain, and purse. There’s a little story, even in my tech life, you can use it everywhere. Just think about the outcome you want for your customer and bring it. People are not interested, how you do it. They just want it to be done.