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Transcript
When you have a great story, when you have your story, you need to understand who you are going to tell it. You might be interested in different audiences, investors, clients, partners, banks, for example you would like to have the credit. But still you need to adapt your story to the listener because something that is more interesting for investors, figures, and tables is less interesting for your clients that would like to know the essence of your business, the essence of your product. Just imagine who you’re telling your story to and to what is the most important thing you want your audience to know. And please keep in mind that your audience may vary and their needs in your story may vary too.
Every audience [has] has different interests. And it is really important to make the connection between you and the audience. Try to imagine what pains your audience may have or what questions your audience would like to have the answers to. For example, [the] investor would like to know how fast your business is going to grow, while your customers would like to know why you set up your business and what is so interesting about your product, why you are unique. For example, it might be the same story, but with different accents.
If you would like to know and see what is a great storytelling, please find on YouTube, any video performance of the CEO of Airbnb, Brian Chesky. He can tell his story within five minutes, 15 minutes and one hour, and more or less it’s just the same story with more or [fewer] less details. He starts with why, why he founded his company with his partners. He proceeds with the details and challenges the company faced while growing. Then he continues with values, the values his company believes in, and then he proceeds to customer stories, how the customers benefit from collaboration with the company. So this is the example of great storytelling, how to find [a] connection with the audience, to start with why and provide as [much] many interesting information about the company as possible.
