Transcript
The Sinnema Animation Studio in Berlin derives from the German word of Sinn, which means sense. And this means that we’re trying to get projects that make sense in one way or the other. So our business model basically is that on the one hand we have clients like brands or institutions. And on the other hand we have NGOs or artists where there is a huge difference between the budgets of both. So we’re trying to get our way through to always make a project possible and not to make it dependent on just the number of the budget. Why is it important for social businesses to communicate their philosophy? I have seen a change in the awareness of people as we move on. It’s not only about the businesses, what they produce, it’s a lot how they produce it. We make, younger generations that are coming are making their decisions more and more, not only money-based, but there’s a lot of other stuff that makes me buy a certain something or not buy a certain something or work for a certain company or not work for a certain company. So it’s very important to get that philosophy across and you could call it basically the modern way of marketing, as long as it’s a truthful philosophy that you have within your social business, and as long as it’s not, you know, just something that you came up with yesterday but you really stick to it. It will make you succeed on the longer path because this is where we’re coming from and where we’re going to. It’s not the old, just basically money based businesses anymore that will survive this way. Communicate the social message is over you as a person. The person that believes in it, the person that carries the message, that person that is the message. Of course, this might not always reach the biggest audience, but it might reach the right audience. And then maybe these people will again talk about what you’re doing, where you’re going. And it will have a lot bigger impact than if you just, you know, out there marketing as crazy, putting ads out there as something like this because also if it’s a social message, it’s about the people that are attached to it. We as an Animation Studio, we do use the platform of Instagram. And sometimes a little bit of Facebook, but it’s not something that I could really put in the focus of how to get your message out there. Have your own website, maybe have a blog on your website where you really talk about the things that matter, that people understand, you know, where your heart and soul is in and then they will believe you and then the rest will come by itself.
CSR stands short for Corporate Social Responsibility and it is not something that has just been there since yesterday. There are actually rules and regulations out there for every company at a certain size. They have to make yearly reports about, you know, what are they doing in terms of their employees, what are they doing in terms of social standards, what are they doing in terms of the environment. So many, many times there are these huge big reports sitting somewhere on a desk or on a sub page of a sub page of a website. And as we are going more and more in the direction that people make the decisions on where they’re going to buy their product or where they’re going to work. We do believe it’s very important that the companies that truthfully, you know, go with the CSR philosophy that they should be seen out there. They should be visible. So we approach them. And rather than just, you know, having pages and pages and pages of reports, we put their social responsibilities situation into a story, into an animated film or maybe into a VR project. Cause what’s very important at the moment is to get good employees to get people who know what they’re doing. And the younger people, as I said, they’re gonna make decisions based on what kind of a company is it and if they’re not 100% sure, imagine them putting on the goggles.
And just for a moment, being in a meeting of this company, seeing how is their team working, how is the communication, is this a kind of company that I really want to be part of? And throughout the virtual reality experience, they will immediately see that and get to know that. So the decision whether or not later to work for this company is going to be a lot easier. So this is what we’re doing with the companies.
And at the same time as these reports are very, very long, with our CSR expert, we really sit down and we figure out where is the focus for the company itself. And many, many times, this also includes the employees. So we do have meetings where everybody can say something about how they actually see the company and why they’re in it or what they’re passionate about. And then to really figure that out and to put that into either a story or as I said, a virtual reality project, to get that message kind of out there to the other people who might not know anything about that actually. That’s our work when we’re talking about CSR and it’s a very interesting path to go down, with also bigger brands and companies.
