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A landing page really needs two things. Number one, your pitch. So, you want space for your content. Why are people signing up for? Then, the second part of a landing page needs to include a form. So, they can give you the details in exchange for whatever they’re getting. So, you want to have space for a form and your pitch. And typically for me, I really like landing pages that are very clean, that don’t distract the users. Ideally as well, your landing page, at the top, should not include a menu so that people are sidetracked and distracted. You don’t want them to leave your landing page. You want them to focus on just signing up. I would say pick the cleanest template you can find and also remove that top navigation or any navigation that you might have as well.
I love watching webinars. I guess it’s no surprise cause I want this, but I love watching webinars. And I recently signed up for one that was called the Product-Led Summit and there was just a series of… it’s basically like an online conference and I really liked their landing page. It was super clear. Tthe header was literally “Product-Led Summit”, so you know what the product is, it was the name of it. And then the subheader let you sit, watch a hundred plus actionable talks on Product-Led Growth online. So, I mean, it’s pretty clear what the value proposition is, what the product is, what the value proposition is. And I think what made that really good was that, it really summarizes the content that is to come on the landing page. Like obviously it’s more reasons why you should sign up for the Product-Led Summit and why you should pay them to get access to all these talks.I think it also tells you what you can get when you complete the form. And that was all kind of summarized and just the header and the subheader. And I think that’s why it was so good. Very clear.