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Being your authentic self will allow you to enjoy what you’re doing every day. Plus, you’ll be doing what you love, and passion is contagious. 92% of people trust recommendations from individuals, even if they don’t know them, over brands, and it takes six to seven brand touches for someone to remember your brand. Whereas human connections and interactions are much more memorable. Three ways that you can create an authentic personal brand: you can show knowledge and mastery of your craft or industry through your content. Be genuine. It will make it much easier to manage your personal brand on a daily basis. Your personal brand and brand values should follow you in all areas of your life and be consistent on all channels.