Transcript
If you compare yourself to others, you lose focus, you lose time and you lose money. So comparing is really, really costly. Because let’s say you decide to spend time on my LinkedIn or my homepage, then at the same time you decide not to create great products, not to spend time with your ideal customers or may be aligned with the business buddy that could really help you with something. And I believe especially as an entrepreneur, you don’t just have your core business, you’re also doing the finances and the marketing and all sorts of other things. So you need to be really, really smart about your time. So, I would advocate to compare [comparing] less and really think more like what benefits you the most.
In the digital age, it’s so easy to create marketing and distribute it and all sorts of channels and to look good. So when you compare, you’re comparing yourself to marketing material and that is a really unfair comparison because you have limited information. So, you could go on my LinkedIn profile and maybe you come to the conclusion, I’m the most successful person there is. But you don’t see that I sometimes lack self-confidence. You don’t see that some of my products may flop or that I struggle financially. So I think it’s really being aware that you compare yourself to marketing material and to get a healthy distance to that.
If you compare yourself, you can easily feel that others are ahead or that you, what you have to offer is of less value. And the impact is that not only you have less self-confidence, but it also impacts your creativity and your productivity.
The first step is you make a decision, you make the decision that you will focus on yourself instead of others. And then the second part is that you could install guidelines for yourself because comparison per se is actually not a bad thing because maybe you wanna know what your competitors are doing. You wanna know how they market themselves. You wanna know what they offer, but you need to be, you need to be really intentional about it. And I think that make[s], that’s making the difference. So let’s say, I joined webinars just because I wanted to see how they build a structure and I wanted to see how they’re selling to me. So then you can also go and integrate some of what you like into your own material. So that’s a good thing. So to sum up, I would say, ‘say no to mindless comparison’ and ‘yes, to qualified intentional comparison’.