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Transcript
It really depends, again, on what you’re selling. I currently work in a travel tech company and I consult for many tool operators. That’s two very different audiences. So let’s talk about the tour operators I work with. When I’m talking to them about the pictures they should use or how they should brand and build their websites, we’re always trying to say, you know, you’re providing a service that, kind of guarantees like an experience of a lifetime. You always want to use images that are, first of all, are real people and people that actually go on your tours, but also obviously people who are having fun. People who look like they’re having experiences of their lifetime. So that’s kind of the more personal kind of way. And then for me, it worked, we sell travel software like software for travel companies. Then, that in itself is also a very interesting way to visualize sometimes. And what you see with a lot of technology companies these days is that people are going towards more abstract illustration type things. Because I feel like that is the… that used to be the best way to communicate, like what something that you can touch can do.
It really depends on what you’re selling. I have a really good example. If you think about Facebook uses pictures of real people being happy and spending time with friends and that’s because Facebook is all about building connections. So, all their imagery is all around building connections, but online. Then, if you think about banks they always use like family focused photos. The messaging is always kind of like saving, investing for the future. That’s kind of the theme that banks go for the message that banks go for. I would say, when it comes to picking the images for your website or even your landing pages, it’s really about finding that sweet spot between what you’re selling and also the people you’re selling to, and use that to kind of guide your choices.
