Having a well-designed pitch deck can make or break the success of your pitch. Hence, keeping it appropriately structured, engaging, and relevant is essential. Below we have listed the elements of a successful pitch deck structure including a description of each component:
Company Name and Information. Include a relevant summary of what your company is all about.
The Team. Specify your business team, and their qualifications and include contact information about your company.
The Problem. Describe the problem you are trying to solve and why this problem exists.
The Solution. Offer the solution you provide to solve the problem presented.
The Product or Service. Introduce your product or service that provides the ultimate solution to this problem. You can also introduce statistics and the history of how this product/service came about.
The Target Market. Specify your target audience, including their demographics and the size of the market.
The Business Model. Expound on your business model and why you’re a solid business with a clear plan and structure to profitability. You can include plans for the future. Discuss your proof of concept.
Your Unique Selling Proposition. Discuss what makes you, your business, and your product or service unique. What is your proposition that adds value to customers and investors?
The Competition. Include some brief information about your competitors and their statistics. After which, discuss your competitive approach and advantage over them.
Your Vision. Explain your vision and where you see your business going in the present towards the future.
The Budget Plan. Explain your funding rate and how you will spend your funds. What is your budget plan?
Where to find templates for my pitch deck?
Thanks to the digital age, there are a whole lot of templates you can access and apply to your own pitch deck online. Here are two we recommend looking at: Canva has so many options of beautifully designed templates for pitch decks - with a clear structure and description of how to fill it out. Ultimately, we recommend this platform!
