Many entrepreneurs work hard to grow their businesses but still feel unsure about their finances. Without a clear picture of cash flow, profitability, and the numbers behind the business, it can be difficult to know what’s working—or what needs to change.

In this session, Shena Marie White, Profit Strategist and Cash Flow Expert, shares how entrepreneurs can better understand their business finances and use that knowledge to make confident decisions. Drawing on her work with women entrepreneurs and business owners, she’ll make key financial concepts practical and approachable.

This is a grounded conversation about building a more profitable, sustainable business: understanding your numbers, strengthening cash flow, and creating financial systems that support growth without adding overwhelm.