Shena Marie White is a Profit Strategist and Cash Flow Expert dedicated to helping entrepreneurs gain financial clarity, improve profitability, and build sustainable businesses with confidence.

As the founder of Pretty Smart Business and Your Pocket CFO, Shena works closely with women entrepreneurs and business owners to simplify finances, strengthen cash flow, and create smarter financial systems that support long-term growth.

Known for her energetic, honest, and practical approach, Shena helps business owners better understand their numbers so they can make confident decisions without feeling overwhelmed by finances.

Her mission is simple:

Help entrepreneurs stop guessing with money and start building profitable businesses intentionally.