Transcript
Maybe it’s a time to kind of revisit your vision or your mission for your business or your brand. So what, what are you trying to do, you know, really going back to basics, what are you here to do? And then looking at the platforms or the different channels and saying, does that channel align with my mission and what I’m here to do? Like I said earlier, some brands really align with Instagram and then some maybe do not, some might work really well in networking or public speaking and some might not. So it’s kind of going back to your core mission, what you’re here to do and saying is this really the right platform to get that message out into the world?
And so when it comes to sort of knowing how many to do and which channels to invest in, it’s a tricky one because I think everyone tries to sort of do everything in a lot of cases and be on every platform, be present everywhere. Now, I would say that’s not always the most efficient approach because you could sort of narrow down on maybe two, maybe three channels and really, really kind of nurture them and build a community around them and really invest time and energy and effort in those channels to really cultivate an audience and a story rather than sort of spreading yourself too thin across multiple channels. So yeah, I would say look at your, your core mission and see what platform reflects that and then really tell yourself which isn’t, which ones are my focus. Like where can I have the most cut through? And then give your time and energy to that. And honestly don’t worry about the others, like stay focused and you will have more of traction in the long run.
Online these days, online tools or channels are a given. As a brand or a business, you definitely need to be online. You need to have some kind of online presence. It’s kind of stunted, you know, like that’s just something that we have to do now is have a presence online and definitely time and energy and effort needs to be invested in online channels. The question is more about offline really in my opinion, offline opens a doorway to some very special connections. So in my experience, I’ve been able to connect personally with people offline and then build client relationships out of that. And it can be very, very valuable, but it’s a little bit harder to come by, harder to organize. And it’s not as kind of ongoing as online.
Online should be happening always on, ongoing. Whereas offline is kind of maybe once every few months you might do an event or you might be able to find a partnership opportunity where you have a chance to connect with people face to face and you have this opportunity to really build a kind of meaningful relationship or connection which you don’t really get online because that personal element is taken away. So offline for me is a really beautiful chance to meet your audience and to connect with potential clients. It’s a really important part of your marketing mix, but I would say that it’s sort of not as common or not as often as the online efforts that you need to put in online should be happening all the way along ticking along as you go. And then offline should be done once every, every so often to sort of reconnect with your audience and put yourself out there.