Step 6: Price Your Offer

How to price your offerings. Wow. This is a potentially triggering conversation. However, it’s a very important conversation to have, because when you’re putting yourself out there with an offering and selling it, you have to price it right. I have three things to say about this.

Number one, you are the only authority on you. See there’s so much information out there about how you should price your offering. Some people will tell you to add a zero to your price right away. Other people will tell you something completely different, and it can be so overwhelming. So I ask you right now to decide that you are the only authority on your pricing. It needs to feel right to you and only you know that. So please don’t run around asking your family, friends, past clients, potential clients, colleagues, competitors, for their opinion, because it’s not going to help. It’s only going to derail you in your thinking process.

Plus, if you are basing your prices on what everyone else is doing or on what your competitors are doing on what your friends think people can or cannot afford for your service, then you are allowing money, [the] reality of other people to impact your bottom line and your income. Do you want that? I hope not.

So you need to take responsibility here and to know that even if you realize that you made a mistake was your pricing, then you can always change that. But at least it will be your learning and you, and only you are responsible for choosing what is right for you. And guess what? If you take a price that your mentor says you should be charging, or your colleague says that you should be charging, then it might feel right for them, but it doesn’t sit well with you.

You will not be able to stand behind that price. So you need to be fully behind that price. It needs to feel right. Now, how do you decide what is right? How, how do you do that? So here you need to really be able to tune in and understand the energetics of pricing. In the coaching business, you are not selling your hours. What you are actually offering is two things that contribute to the price. On the one hand side, it is your presence. It’s your ability to be so intensely present for the client that in your space transformation happens and you need to be paid presence. So it’s not just one hour of your time. It’s also the time you take to prepare for the session. It’s the self-care, it’s just the fact that you can be there fully available and relaxed, not needing to jump off and take care of something.

And the second aspect here is they are paying you for your expertise. So it’s not for asking questions. It’s knowing which questions to ask. It’s all the years of training, maybe not even coaching, but in some other things that aren’t really related and that are contributing to your expertise. So it’s always a combination of those two things. Now ask yourself the question, what feels like the right energetic exchange for what you are offering in terms of your expertise and your presence and what you are giving. So then, there needs to be a match and you can sense that anywhere energy.

Here’s one simple exercise that you can do to help you feel into that price. Ask a friend to read out numbers to you, starting with something relatively low, for example, justice, as an example, 50 euros. And when you hear that, how does your body respond? Does this feel like perhaps not enough? Mhm going up, 75 euros. How does that feel? 90 euros, 100 euros, 200 euros. And so for each and every level, noticing how your body responds and trusting that there will come a price that feels right, that allows you to feel nourished by that energetical exchange. But that doesn’t feel too far out of your comfort zone because you need to be, to be able to feel like you can deliver on that level.

Always take a price that is slightly challenging. You, why not? Because you’re greedy, but because you need to be challenged to show up and fuel the session. Because as I say, you are giving them your presence and your energy. If you price it too low, you will not be motivated to be on your toes and show up in your best. So it needs to be slightly challenging for you. So you can ensure that they get the value. 

Now this third thing here, is you can simply take the number of the sky or the number that feels energetically right. However, don’t forget that you’re in business and you need to think like a business person. So what are your income goals? And then you need to make some calculations and run some numbers. You need to make sure that on that level of price, you are able to achieve your goals and achieve them in a way that does not burn you out. So you need to calculate how many clients do you have [the] capacity for which again is very personal. I know a coach who easily has seven sessions a day, five days a week. And that works for her because that’s how her system works. I also know coaches who only take one client a day, but they work in a very different way. They see those clients in person, they create whole ceremonies for them, you know? So it’s all completely up to you. It a lot, depends on your method, on how you work, where you work. But you need to calculate how many clients can you realistically handle per day and per week? How many weeks per year do you even want to work? How many income streams do you have? Is it just one on one? Are there events? Passive income and things like that. So run all of your income streams around the numbers. And please don’t forget to add tax and the costs of actually running your business and factor that into the price of each and every session. Because again, it’s not just that isolated hour, it’s also the entire infrastructure around your business. So you need to be paid for the hours you spend marketing yourself for your admin hours. So a lot goes into the price of one session. So please take all of that into account. So to sum it up, you need to base your price on what feels right to you. It needs to be the price that feels like the right energetic exchange that stretches you, but does not overstretch you. And then, it also needs to make sense with your numbers. And eventually you got to allow yourself to evolve in your pricing, and I would invite you to completely unclog yourself from everything you hear in your industry. And it’s completely up to you if you do packages or do single sessions, how you run it, I invite you to just start somewhere and own your price. Own your price, when it feels right to you. When you know that this is a decent price, it’s an honest price. It honours your commitment, base[s] it on what is right to you and stand behind it. You need to be confident in it. You need to be able to put it out there and not feel embarrassed or ashamed. And then if fears are coming up or if you’re doubting it, I invite you to look at your money mindset and address your inner reality, your worthiness, your ability to receive what you are asking. And once you do that in a work on your money, mindset and money beliefs, you can own your prices much, much better with more confidence.