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Value based leadership means acting in alignment with your own and your business’s values.As a leader, It is important to know what your personal values are and what values your business embodies. Why are values so important? Well, they provide guidance. They inspire, they motivate you and your employees, the people you work with. And also, of course, your customers.

Acting in line with your values, will empower you and help you to draw an authentic picture of you and your business. And this will attract the right people to work with you. If you are very clear in communicating your values, It’s easier to write a job description that will attract the right people. Because when people read this description, they know, OK, this business stands for value X, Y, Z, and they can relate to your work, to your business, even to yourself. And they feel inspired to help you and to get those values implemented, to get those values out in the world and to make your business successful. So, make sure you get to know the values you stand for.