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Get Funding For Your Startup

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  1. Take Your First Steps Towards Funding
    2 Topics
  2. Apply for Public Funding
    6 Topics
  3. Bootstrap Your Startup
    4 Topics
  4. Get Familiar with Bank Loans
  5. Crowdfund Your Business Idea or Product
    4 Topics
  6. Join A Startup Accelerator or Incubator
  7. Raise Venture Capital or Angel Investment
    4 Topics
  8. Start Small, Think Big!
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Transcript

The choice of the platform depends on your project and also on the financial goal. So there are many crowdfunding platforms in each country and then international crowdfunding platforms. So it really depends on “where do I want to reach my target group”? If I want to focus on the German market, I would personally choose the market leader here, which is probably Startnext, which is a well known German crowdfunding platform because I can be quite sure that there’s a bigger crowd on that platform. But also on the German market, there are other platforms such as EcoCrowd, which are focused on special issues. For example, EcoCrowd is focused on ecological projects. So depending on my topic, I could also use a platform that is focusing on a certain project or even on a certain region. There are also smaller platforms which are focusing on an, on a region within a country. Then when I look on the international market, I would, for example, use Kickstarter, which is one of the platforms for the international crowdfunding market. There everything has to be in English. And I have to make sure that I can also ship worldwide, which can be a challenge and which also has to be included in the prices for my rewards. So I have to keep this in mind. Then it also depends on the financial target I want to reach because when I have just a small financial target, also a smaller platform, which is more local, or more focused on my target group, can be working. But when I have a big financial target, I have to reach a lot of people. So maybe a smaller platform is not the best choice because there I have to be very active to find all the people, which I have to be anyway. But even more if the platform is quite small. And then when we look on the prices, you have to pay for the platforms. It depends. Some platforms say you can decide on your own and set a percentage on your own, which could be between two to 10%. So it’s often around four, five, six percent. But then there are also platforms where the price is fixed. Besides the percentage for the platform, you also have to keep in mind that some have an extra price that goes to the bank that is transferring the money between the sponsors and you, so this also has to be in the financial target in the end.

Leading Crowdfunding Platforms 

GoFundMe is the world’s largest social fundraising platform for individuals, teams, and nonprofits with a giving community of more than 50 million worldwide. With more than $5 billion has been raised, GoFundMe is the first and only platform with a donor protection guarantee. What’s even better is that you can post on this platform completely for free.

Indiegogo allows you to raise money for any business idea you may have, using an optional “keep what you raise” model with higher fees or for less money you can use an all-or-nothing funding approach.

Kickstarter  also allows you to raise money for absolutely anything. It follows an all-or-nothing funding model where you set a goal amount that you want to raise.

Crowdfunding Platforms for Women

iFundWomen is one of the most prominent crowdfunding platforms especially directed to female founders across the globe. It offers a platform for women to start their online fundraise, access to small business grants, expert coaching, professional creative production, and create a community of founders, as well as access to industry connections. iFoundWomen also provides a free e-course in order to provide their users with the most efficient tips to navigate through their platform.

Women You Should Fund is a great rewards-based crowdfunding platform for female entrepreneurs and innovators, connecting them with women-driven investment. This platform helps exponentially expand the crowdfunding campaigns’ reach thanks to the Women You Should Fund community it created.

FundBlackWomen is another wonderful crowdfunding platform, focusing on early-stage Black female founders. Along with low crowdfunding fees, they offer expert coaching support, campaign promotion across their social media platforms, and contacts with prospective partners and investors. 

 

We are committed to uplifting women entrepreneurs from all walks of life and equipping them with the knowledge, skills, and confidence needed to forge their own paths.

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