Transcript
Funding is an important aspect for all startup founders. However, for women still unfortunately funding is a bigger hurdle than for men. Women start with 50% less capital than male counterparts. In order to finance their business women usually choose personal savings, bank or a loan from family or friends.
Only 16% of global VC deals go for the companies of at least one female founder. And this is not our fault. This is a consequence of underrepresentation of women investors. As there are just megre 3,5 % female investors in Europe & 5 % in North America, Latin America. What happens. Usually, when women get to pitch in front of investors about their ideas that might be related to women’s health, education or social issues, the potential of their product gets misinterpreted.
However, I am telling you this not to discourage you. It is good to know statistics and especially more important the reasons behind it, so you can give a powerful response to the situation. Women are far more advanced than the world itself.
That’s why in this course we show you all kinds of funding: public funding, bootstrapping crowdfunding, accelerators & incubator programs, business angel and VC investment. So you can know all the possible spectrums to finance your business. And you can decide what is right in your case. Maybe investors’ money [does] do not feel right for you, because you want more control over your company & you do not want to scale fast. Be clear what you want and your personal situation. Learn the best from the best, but also never compare yourself. Find your own way. I know a number of women who are very successful with bootstrapping their business & building it part-time.
Although women-owned businesses get less funding, they generate way higher revenues according to research & offer higher returns for investors. And you should never ever accept and take personally any negative comments from the side of investors while fundraising. Always be persistent and move further.
Do you know the story of Danae Ringelmann, co-founder of one of the biggest crowdfunding platforms – Indiegogo. She was rejected 90 times before she found the right investor for her startup.
Learn to ask for more, women tend to undersell when pitching to investors. Make your calculations & always add on top. Always add on top.
In this course, we gather different stories of women on how they finance their business so you can learn & inspire from them. We also have professional investors in this course talking about raising venture capital or angel investment, how to approach the investors & what they are looking for.
Dare To Think Big & Ask For The Funding You Need
Remember that you are here to learn how to get all the funding that you need. Hence, you want to aim at the amount of funding necessary to ensure a great kick-start and growth for you startup. Dare to think big. Never settle for a small amount of investment. Usually women tend to ask for less money than men, but it is very important that you always think twice and dare to ask for more. Make this promise to yourself and continue following this course to get the funding you know you deserve!
