Opening Keynote
Progress Over Perfection: Making Better Business Decisions in Real Time

Founders don’t get stuck because they lack ambition — they get stuck because there’s too much noise. Too many options, too much advice, and too much pressure to get everything right.

In this session, Ylorie Taylor introduces the Study Hall approach — a practical, real-time decision framework designed to help founders move forward, even when clarity is incomplete. Drawing from her experience building and advising across marketing, retail, and community-driven businesses, she shares how to make decisions in the middle of uncertainty — not after it.

This is not about perfect strategy. It’s about learning how to think clearly, act decisively, and keep momentum — even when things feel messy. Through real examples and guided reflection, you’ll walk away with a more grounded way to navigate decisions and move your business forward with confidence.

  • How to make decisions without waiting for perfect information
  • A practical way to cut through noise and reduce overthinking
  • How to move forward when you feel stuck or unclear
  • How to balance progress with long-term vision
  • Real examples and reflection prompts you can apply immediately
Speaker

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