Elsa Reichling
Project Manager of EqualVoice, Ringier AG
Session
- Day 1, Thursday, June 26
- 18:00 - 18:45 Berlin CEST | 12:00 - 12:45 New York EDT
- Floor 2, Stage
Masterclass
“From Media’s Missing Voices to AI’s Biased Code: How EqualVoice is Amplifying Women’s Visibility”
This keynote explores the intersection of Artificial Intelligence, content creation, and gender equality, drawing on EqualVoice’s expertise. We’ll discuss how the underrepresentation of women and the resulting Gender Visibility Gap in media and communication content shape AI systems and perpetuate harmful stereotypes. Learn about EqualVoice’s data-driven approach, originally developed to improve gender representation in media, and how entrepreneurs can leverage these insights and their voices to foster a more equitable digital world. This session offers actionable strategies for creating a fairer, more inclusive media and communication landscape.
AI’s Learning Ground & Our Role: Understand how AI models are trained on vast datasets, including media and communication content, and the digital footprint of businesses, highlighting how we all contribute to this data.
· The Bias Risk from Content: Explore how the Gender Visibility Gap and stereotypical portrayals in media and communication content contribute to the underrepresentation of women and can be mirrored and amplified by AI, affecting perceptions and opportunities.
· Entrepreneurs as Influential Communicators: Recognize how your communications — on websites, social media, or in press materials — shape AI’s training data, giving you the power to drive positive change.
· Media-Informed Communication Strategies: Learn how EqualVoice’s learnings & tools can be applied to your content to promote diversity, inclusion, and reduce stereotypes.
· Empowering AI Interaction: Discover how intentional prompting and evaluating AI outputs with an understanding of content biases can guide AI towards more equitable and realistic representations.
A Virtual Table is an interactive online session where participants can engage in live Q&A discussions with speakers.
