Masterclass
From Nutrition Expert to CEO: Building a $50 Million Business — Vanessa’s Culina Health Story
Vanessa Rissetto didn’t set out to run a company. She set out to help people eat better, and then realized the system wasn’t built to let that happen. So she built one that was. In this keynote, Culina Health’s co-founder and CEO shares how she went from registered dietitian to founder of a multi-million-dollar, insurance-covered nutrition company. She’ll cover what she got right, what she got wrong, and what nobody tells clinicians about leading a business.
  • How to turn clinical expertise into a scalable business model
  • What changes when you go from expert to executive, and what you have to let go of
  • How to build and lead a team when you’ve never been trained to manage one
  • The real-world lessons on growth, funding, and insurance that don’t show up in a business plan
  • How to stay rooted in your mission while making hard business decisions
Speaker